Get the system that doesn’t require any expensive equipment, becoming a full-time content creator, or having to go viral (ever.)
And do it all without hiring a production team, becoming an influencer, or learning the dance du jour (because flossing is hard ← the dance, not the dental care)
But you can’t get out there and just “do YouTube” because it’s different for businesses built on trust:
Ya see, most information on ye’ ol internet teaching you how to grow your YouTube channel *will* teach you everything you need to know…
If you want to become a full-time YouTuber, cashing in on sponsored content and collecting pennies from AdSense clicks.
But most of us just want to take care of business (preferably in 30 hrs/week or less), give our clients top-notch service, and clock out to snuggle our partner, pet, or pillow.
(^ or D) all of the above.
Starting and growing on YT is simpler and more affordable than you think.
If you know one thing about your clients, it’s that people work with people they trust. Over-produced content is a thing of the past. When it comes to YouTube, your clients want to see the real you. They don’t care about your lighting setup, how much your camera costs, or whether you’re filming in a big house or a closet.
They care about finding the information they need from someone they like and want to work with.
And you can do that with an iPhone 12 and a Dollar Tree tripod.
these were shot on iphone
with just natural light
You don’t need endless hours to create impactful videos. And “quality” is not synonymous with “heavily produced.” When you’re using long-form video to generate leads and clients, you’ll need to do things a bit differently than an entertainment channel because your goals are different. If your videos look like MrBeasts’, you’re doing something wrong.
With the right process and intentional strategy, you can batch-produce content, streamline your workflow, and maintain high-quality standards without sacrificing time. With a strategy specifically for service providers & information product businesses, you can establish YT as your primary sales and marketing tool while repurposing your content to any other essential platform for your business. A streamlined workflow makes you more efficient and effective, allowing you to create higher-quality content with less effort.
Anytime you put yourself out on the internet, you open yourself up to the possibility of criticism. Trolls are gonna troll. It’s in their name.
But the people with the most success on YouTube are not the ones who most closely resemble a Kardashian, the ones with the biggest personalities, the loudest voices, or the funniest jokes.
The people who succeed are the ones who can show up genuinely and confidently. Plain and simple.
Your unique personality and expertise are your greatest assets on YouTube. And it can take a while to find your groove. Making long-form content for your business is a skill you need to develop, but the good news is when you first get started, no one’s watching.
You’ve just got to take a deep breath, sit down and hit record. And when you’re surrounded by a community of other small business owners all using this powerful marketing tool to grow their business, it’s a little easier to do it scared.
If we haven’t met yet…
Hi, I’m Wes!
I started posting YouTube videos ten years ago, while struggling to find good clients for my web services business.
I started with just 5 FAQ videos, 0 strategy, and pure desperation to grow. I knew absolutely nothing about video marketing, thumbnails, or the YouTube algorithm.
Even though I was still fumbling my way around, YouTube tripled my business revenue within 2 years. Then it more tripled…again.
After years of testing, analyzing, and refining, I cracked the YouTube code.
Now, I’ve built a $1M+ per year business, and stopped taking client work entirely.
You are officially invited…
The only training and small group coaching program that helps service businesses leverage YouTube as your primary marketing strategy to generate quality leads who are dying to work with you…
Without paying for ads, out-SEO’ing your competitors, or posting everywhere just to stay in the game.
The Youtube to Clients Academy Experience makes your workflows so much easier and faster and more efficient… This is the course for you.
A.I. Consultant
No more stressing about expensive equipment or small spaces. You’ll have specific gear recommendations, whether your budget is $20 or $2000, so you can get started exactly where you are. I’ll show you how to set up a high-quality, pro-looking space no matter how much room you do (or don’t) have available. YouTube isn’t a fancy (wo)man’s game. The awards just go to the ones who start.
It’s no secret that long-form video takes a bit of work, but with this process, it will be your most effective and efficient work. You’ll learn how to batch a month’s worth of video content in just days without hiring a marketing team, editing until 1 am, or pushing off your other responsibilities—all while creating genuine (and profitable) connections and an ROI no other channels can touch.
No more analysis paralysis, option overwhelm, or hesitation station. If you’re wondering where to start, this is it. By the end of this course, you will have your first 5 videos, tailored to your exact target audience, scripted, recorded, edited, optimized, and live— already gaining views, reach, clicks, and clients. You can’t get to your first 100 videos without your first 5, and this is the crucial content you need to film first.
With a clear vision of who you’re speaking to, what draws them in and drives them to click, and what they need to hear—paired with top-tier YouTube strategy for service providers & information product businesses, innovative AI workflows, and the support of likeminded small business owners—you’ll have everything you need to stay lightyears ahead of the industry and confidently establish a strategy that works.
Before ✨lights, camera, action✨, we’ll dive into understanding your audience and creating content that hooks them. You’ll learn the crucial difference between searchability and discoverability, and why you (yes, YOU) need to be the face of your channel. Get ready to build a rock-solid foundation for YouTube success!
Learn how to set up a professional, client-attracting YouTube channel. We’ll cover choosing the right channel name, creating conversion-optimized graphics, and navigating YouTube’s backend. You’ll also learn how to set up essential features like channel trailers, playlists, and optimal default settings to streamline your workflow and maximize lead generation from each upload.
Discover the most efficient way to create high-quality, strategic content consistently. Learn when to focus on quantity vs. quality, how to leverage AI tools for brainstorming and editing, and master a batching schedule to produce 4-5 videos in one week each month. We’ll cover creating manageable content calendars and staying consistent for long-term results.
Master the process that sets your videos up for success. Learn to choose engaging topics and package them effectively with eye-catching thumbnails and clickable titles. You’ll create a seamless content calendar, streamline your pre-production workflow, and avoid common mistakes that derail most YouTubers. By the end, you’ll have everything prepped for your first 5 videos.
Learn the art of crafting engaging, high-converting scripts that keep viewers hooked. Master the Perfect Script Formula for service providers & information product businesses, using AI prompts and tools to streamline your process. You’ll discover how to deliver value consistently, avoid common scripting pitfalls, and incorporate storytelling techniques. By the end, you’ll have a repeatable method for creating compelling scripts that showcase your expertise.
Prepare to shine on camera with confidence! Learn essential gear recommendations for various budgets, from smartphone setups to more advanced equipment. Discover how to create a professional-looking background affordably, master lighting techniques, and boost your on-camera charisma. You’ll also learn efficient filming strategies and gain insights from successful channels that started with minimal equipment.
Annnnnnnnnd Action! 🎬 Let’s dive into the practicalities of recording your first five videos. Learn what B-roll is and when to use it, how to plan and incorporate supplementary footage, and techniques for handling on-camera mistakes smoothly. This module will equip you with strategies to confidently record engaging content, even if you’re feeling nervous or unprepared. You’ll be ready to hit record and create impactful videos that resonate with your audience.
Transform your raw footage into polished, client-attracting content efficiently. Learn how to outsource editing on a budget for a professional look, or master a simple AI-based editing program to dramatically reduce your workload. Discover how to add simple, impactful graphics and effects, and optimize your video’s SEO for better discoverability. And in the end, I’ll show you how to upload and schedule your videos, one month at a time.
While you don’t need to tackle this right away, understanding YouTube analytics is a game-changer when you’re ready. Discover how to leverage these powerful tools to refine your content strategy. Learn to interpret key metrics like watch time and audience retention, and how they impact visibility. Master data-driven thumbnail and title creation. Understand real-time stats to gauge early video success. You’ll gain powerful insights to continuously improve your content and accelerate audience growth.
Build on your momentum with strategies for long-term success. Create a flexible 6-month content strategy and learn to optimize your “YouTube to Clients Bridge,” making it seamless for viewers to become paying clients. Discover advanced video strategies to supercharge your channel’s growth once you’ve established your foundation.
You’ll leave with a clear long-term roadmap for sustained growth and client acquisition.
… to script, record, edit, and post your first 5 videos in three weeks or less, create your client-attracting marketing strategy for your first 6 months, and establish a measurable 12-month YT growth plan you can repeat year after year.
So that you have a straightforward process to build a sustainable, effective strategy to post consistently—every single week.
But sometimes, you just need to ask an expert when you’re stuck defining your ideal audience or hashing out your next video topic.
And you might want to phone a friend when you’re struggling with your confidence, need equipment recommendations, or just want someone else to watch your first video before you hit “Live” for the first time.
And that’s why when you join The YouTube to Clients Academy Experience, you’ll also have exclusive access to…
This is where the ‘Experience’ part comes in! I want you to have all the support you need to start and sustain your channel with confidence.
6 Months access to small group coaching calls with Wes or a certified expert, to get custom answers to your questions, solutions to your challenges, and keep the creativity flowing and your project on track so you can get your first 5 videos created and posted with the help of a YouTube expert.
Unlimited ongoing access to the exclusive YTCA Facebook group for peer support, encouragement, ideas, and relevant news.
Unlimited 24/7 access to my personally trained Wesbot AI Assistant so you can get answers to all your YTCA questions no matter when you have them. You can use WesBOT to brainstorm ideas, troubleshoot problems, clarify course content, or get advice between small group coaching sessions.
If you want clients to find you through YouTube, you can’t just rely on great videos. You also need a simple system that turns those viewers into leads and then into paying clients. That is exactly what this kit is designed to do.
Inside, you will get ready-to-use assets that take the guesswork out of building a funnel. From the first click to the final offer, everything is laid out for you so you can move people smoothly from interested viewer to booked client.
Think of it as your shortcut to a fully working funnel. No copywriting headaches and no starting from scratch. Just open it up, put it into action, and feel confident knowing you have a proven path that builds trust and gets your audience to take the next step.
Your thumbnail determines whether someone clicks or scrolls past – but most new YouTubers either waste hours in Canva creating mediocre designs or use generic templates that scream amateur. Both approaches kill your click-through rate before your content even has a chance.
This hands-on workshop shows you exactly how to create pro-level thumbnails in minutes without designing anything yourself or hiring expensive designers. You’ll watch over my shoulder as I demonstrate 3 different thumbnail workflows using the best AI tool on the market – from bold, high-contrast designs to clean, professional layouts. I walk you through the exact prompts, compositions, and settings that actually work, using real examples.
No more mediocre Canva templates. No more expensive designers. Just eye-catching, scroll-stopping thumbnails that actually get clicks, created in minutes with AI that does all the heavy lifting for you.
Being confident on camera isn’t about faking it till you make it. This cheat sheet gives you proven tips to connect with viewers from your very first video. Just print it out, tape it right below your camera lens, and you’ve got instant access to the techniques that make you sound natural, engaging, and like someone worth listening to.
Speaking on camera is absolutely a skill you build over time, but there’s no reason to struggle through months of awkward videos when you can start strong from day one. Whether you’re explaining your expertise, teaching something valuable, or just trying to sound less like you’re reading a hostage note, this one-pager will keep you on track. The best part? As you practice with these tips in front of you, they’ll become second nature – turning you into the confident expert your future clients are looking for.
Turn one YouTube video into a week’s worth of content without burning out. This guide shows you exactly how to slice, share, and spread your message across other platforms in a way that feels effortless and consistent. Create once, post everywhere, and finally stop scrambling for content.
Your videos don’t need a Hollywood studio to look professional. This guide shows you 10 different backdrop setups you can easily reproduce on the cheap with just one wall or corner of your space. From minimal to bold, each setup is designed to make you look sharp and on brand without breaking the bank. Once your background looks the part, your authority goes up.
Sometimes you don’t want to wait around for clients. That’s where ads come in. This bonus gives you a simple, step-by-step playbook to run YouTube ads that actually work — no wasted money, no confusion, just a faster way to turn viewers into clients.
“Wes — I’ve worked with a LOT of course creators and you are truly a top-tier educator. Most of us service biz owners never start on Youtube (even though we know we should,) thanks to procrastination, perfectionism, and that feeling of “I’m just not ready…”
Your course fixes all that.
The way you break everything down makes YouTube so approachable, and what you’ve created really sets us up to bust right through the scary parts and make it happen.“
Copywriter
Copywriter
“I never thought I’d be able to set up a YouTube channel. That was never a possibility, but after your course, I did it.
I’m actually quite surprised by how the videos have done — thousands of views. I wasn’t expecting this, Wes, so it was so great that I had the confidence to create this channel because of your training.”
“We have worked with five or six people from the YouTube channel that were very qualified and we’re still working with them. I was surprised at how quickly it happened.If you’re asking should I take this course… Just think about how much further ahead you are than your competition if you do this this year.”
“This is the part that I paid for, is getting basically free coaching, because the community’s still small. It is still intimate. So he’s in there trying to help everyone out. Feedback from someone who’s got hundreds of thousand subscribers.This gave me the map, the tools and the strategy and the feedback to help make it all happen.I’m super pumped to be in the program.”
“We’ve really started to crush getting clients, it just seems over the past 3 or 4 months we’re getting 2-3 solid clients a week that are saying: ‘We’ve binge watched your videos and we only want to work with you‘. One of them was a ten million dollar client that we showed big big houses to, which was pretty amazing! So, it Works!“
The YouTube to Clients Academy Experience helps you create your first 5 videos and launch (or re-launch) your channel in 3 weeks or less. If, after enrolling, you feel the step-by-step training, resources, and coaching & community support don’t provide everything you need to create a sustainable, strategic, client-generating channel…
I’ll refund 100% of your investment, no questions asked.
I have to say this formula does something for the algorithm. The videos I’m generating are getting 10x of the views I would get on any other video I’ve ever made.
We are starting our YouTube channel from scratch and I honestly can’t believe how far we’ve come in such a short time! We’ve got our recording tools all set up, we’ve got tons of ideas for future videos, and we’re super close to finishing our first five scripts. This is something that we’ve been working on between our full time jobs and family time so it’s been so incredibly helpful to know exactly what we need to do with the limited time that we have.
Not sure how YTCA will fit into your (super) busy schedule? By dedicating just an hour or 2 a day, here’s what perfecting your process could look like:
YouTube is still booming, and there’s a niche waiting just for you. I’ll show you how to stand out and grab your piece of the pie with up-to-date strategies.
Service providers still make up a small portion of all YouTube creators on the platform. And there’s a massive gap between content created by service providers and helpful, bingeable content that gets conversions. Most service providers fall into the common pitfalls of rookie tech mistakes, giving up too early, speaking only to their competitors, or posting without a strategy.
Leaving a wide open gap in the market for you to swoop in and lead the way in your industry.
With the help of new AI tools to streamline the process and the growing success of video marketing, you’ll have all the benefits of an early adopter.
You’re not alone. With everything it takes to keep your business afloat day in and day out, most small business owners are pressed for time. This course is packed with time-saving hacks specifically to help you develop an efficient process that you can consistently repeat month after month to maintain a sustainable workflow within your work schedule. This strategy focuses on giving you time back by making YT your primary marketing and sales channel, allowing you to eliminate or minimize most other initiatives and maximize your efforts and revenue.
You’ll learn how to batch-produce videos and streamline your workflow with proven AI prompts and processes. You’ll develop a consistent schedule to fit YouTube into your busy schedule without sacrificing quality or sanity while removing unnecessary and ineffective marketing tasks from your plate.
Camera-shy? No worries. Our course has got your back with tips to boost your on-camera confidence. You’ll learn how to present your most genuine self and make your unique personality your biggest asset. Think of it as stage fright therapy, but for YouTube.
Your channel does need to have you representing the face of the company. You will always be more effective than a teammate, a stock photo, or a bot. Whatever your personality—introvert, nerdy, loud, obnoxious, neurodivergent, quiet—your people want to see it! They want to get to know you. There’s no wrong way to show up on video if you’re showing up as yourself.
If you’re going to put the work in, you might as well do it right. But there are hundreds of us in your corner cheering you on.
Fancy gear? Never heard of her. Start with your smartphone. YT to Clients shows you how to make pro-quality videos with what you already have. I’ll give you budget-friendly upgrade options, including the equipment I’ve used for years (it likely doesn’t cost as much as you think).
But the focus is on content, not equipment.
Haters gonna hate. But it happens so much less than you think (if at all!) I’ll teach you how to manage and respond to negative comments in a way that builds your brand and engages your audience. Thick skin isn’t required, but we’ll help you build it.
You’ll find the positivity of our community and the overwhelming noise the revenue coming in the door shouts much louder than the strangers on the other side of the screen.
Think your niche is too crowded? Maybe. But is it crowded on YouTube? Probably not. How many people are doing what you do on the ‘Tube and doing it well? Even if they are, they can’t do it like you do.
Right now, you might be elbowing 53 competitors for those prized Google rankings and fighting for fleeting focus over on IG, but when you go all in on YouTube…
You’re in a market of one, my friend.
With your grasp on your target market combined with your unique voice, brand, and perspective…
You’ll be unstoppable.
Good Q!
YTCA isn’t for everyone. And I don’t want you spending your valuable time, money, and effort going all in on YouTube if it isn’t the absolute best choice for you and your business. Let’s make sure YTCA is 100% right for you before you jump in.
The YouTube to Clients Academy Experience is a PERFECT fit for you if:
You understand that in service businesses, trust is everything. YouTube allows you to connect with potential clients on a deeper level, building credibility and authority in your field. It’s not just about making some cash, it’s about creating lasting relationships with clients who value your expertise.
You’re ready to finally have a powerful marketing system for generating leads, building authority, and converting clients.
Whether your lead gen is feast or famine or just famine: Working day in and day out to keep the pipeline full while serving your clients, managing operations, legal, finances, and future planning—all while trying to remember to eat, sleep, and touch grass is unsustainable.
You need a way to automate your leads with guaranteed high-quality, high-converting clients to ease the burden and simplify your business so you can focus on the quality of your service and your life.
You’ve been in the game for a hot minute, and you know a thing or two about your field. It’s time for you to take the mic and start sharing the wealth of knowledge to build some credibility, authority, and expertise. You want to serve your clients by educating them. Move over false information and unqualified influencers. Your people deserve better.
You love a good creative strategy but know that data-based decisions are good decisions. You look towards the future and forecast trends to keep a competitive edge in your industry. You watch your metrics to know what works and what doesn’t, and use your numbers to make your next move.
YT is a backend numbers game (not a vanity metrics game). When you’re looking at the correct KPIs, your audience will tell you precisely what you need to do to grow. From there, you get to take the creative reigns and do what you do best.
If your business already serves a wide audience, then YouTube is the perfect way to expand that reach. With the power of organic growth, you can connect with your ideal clients across the nation or around the globe. YouTube lets you share your message, showcase your personality, and build genuine connections that turn viewers into loyal clients. If you’re ready to amplify your reach and attract more leads than ever, using YT strategically is the best way to finally build a consistent, predictable, and sustainable system for bringing in perfect-fit leads that turn into your highest-paying, most qualified clients.
Whether you’ve got a super niche, local business, or strictly one-on-one, YouTube might just be your secret weapon. Just ask the realtors, therapists, and other niche service providers & information product businesses who’ve become local legends (heck, some even turned into destination brands.)
And for service business owners interested in scaling their business beyond one-on-one work, YouTube is the fastest way to grow an audience—allowing you to diversify income and expand your offerings into consulting, coaching, and even online education.
Whether you’re happy dominating your local scene or ready to take on the nation, YouTube can make it happen.
Whatever your vision for your business, The YouTube to Clients Academy Experience will show you how to use YouTube to grow your influence, reach more clients, and elevate your business beyond local boundaries. So you can maximize your potential and discover possibilities you never imagined.
With YouTube, the possibilities are endless, but in YTCA, I’m teaching you how to attract and convert clients for your service business.
Chances are, the revenue potential for one client is significantly higher than the pennies you might make on ads or the months, if not years, it would take to build an audience that would get you the $$$ sponsorships YouTubers brag about.
We like to keep it realistic and straightforward around here. And for service providers & information product businesses, clients are the fastest way to growth and revenue on YT.
The YouTube to Clients Academy Experience was designed to help you launch your channel and create your first 5 videos in 3 weeks or less (if you’re starting from scratch). If you already have a channel, you have your equipment and setup ready to go—you could be up and running in a week and a half after working through the course.
If you truly do not have that time available, then this might not be the right time to go all in on YouTube.
However, if you’re simply worried about time and project management—we’ve created specific resources inside YTCA to help you stay focused, stay motivated, and stay on track as you work towards getting your first 5 videos live and establishing a sustainable process to help you post and grow consistently.
Each process step is outlined for you, so there’s no guesswork, hesitation, or “Where do I start?” and “What do I do next?” analysis paralysis.
There are countless examples of local businesses and other niche service providers & information product businesses crushing it on YouTube. These folks have turned their local fame into something much bigger—sometimes becoming destination locations, expanding their reach nationally, or scaling their services into coaching or consulting offers.
Going all in on YouTube can open doors you never imagined. So, if you’re adamant about keeping your audience small and have zero interest in tapping into the massive potential YouTube offers, then YTCA might not be the right fit for you. This course is all about leveraging YouTube to grow your influence, reach more clients, and boost your business beyond your current reach.
A proven sustainable strategy designed for forward-thinking service providers & information product businesses so they can confidently post high-quality, engaging videos week after week.
So if you’re ready to finally become the authority in your industry, build a loyal and engaged community around you and your brand, and drive a steady stream of high-quality leads through educational video content, I invite you to join me inside The YouTube to Clients Academy Experience.
I can’t wait to see you inside.
-Wes
© 2025 All Rights Reserved.
