You have no future-customer runway.
It looks like you have an underperforming (or non-existent) lead magnet.
The right lead magnet will help you build your email list consistently over time, which is a non-negotiable when it comes to the health of your business.
This is not to be skipped, or a “nice-to-have.”
Watch the playlist I made just for you… it will show you exactly what makes for an extremely irresistible lead magnet, how to add it to your website, and how to promote it.