Finally, create & launch the website that consistently drives traffic, converts leads, & boosts sales
Finally, create & launch the website that consistently drives traffic, converts leads, & boosts sales
…even if your tech skills are stuck in the 90s, the blinking cursor gives you hives, and you have a marketing team: party of one.
Your website is your 24/7 storefront. And it’s the number one way your leads can turn *themselves* into buyers without you doing all the legwork…
If you get it right.
And whether your site is a brand-spankin’ new professionally designed masterpiece, a DIY arts n’ craft project, or, well, nonexistent…
If it’s not making you money…
What’s the point?
Because a profitable site that works around the clock for your business doesn’t just happen when you click “go live.”
You need to deliver the perfect blend of message & strategy to seamlessly guide your leads to eagerly take the next step with you.
Because even if you have four figures in the bank for a designer, if you don’t nail what to say and where to say it, you’ll end up with a beautiful site…with no clients (and no money) coming through the door.
Maybe you’ve been there—cringing at the bounce rate every time you check Google Analytics, praying your new cocktail party friends won’t stumble on your internet relic filled with early 2000s clip art and broken links, and late-night shame-stalking the competition’s sleek, modern website that you just know is raking in the dough.
So, you roll up your sleeves, determined to fix yours.
Only to realize you have no idea what should go ON your site.
So you set out to become a copywriter and website strategist…
Until that becomes so overwhelming that suddenly, wrestling tech seems like a walk in the park.
Before you know it, you’re knee-deep in a DIY disaster—staring at the WordPress white screen of death at 3 a.m., bargaining with your higher power to bring your Homepage back just so you can go to sleep.
I call it…
Because even if you become technologically competent enough to get a website live, but there are no leads…
There’s no one to convert.
And if you have the slickest copy and sharpest strategy in the world, but your site never goes live…
You’ll never have any sales.
Your messaging & strategy are *the* most important parts of your site…
But you need both strategy and the know-how to build your site if you want to launch a client-generating, revenue-driving powerhouse for your business.
Forensic Genealogist
“My initial website did nothing. There were a couple of clients that I got, and they kept asking questions. And I was like, it’s all on the website, why are you asking me? And I knew they had seen the website. I realized if it was all there and they had to ask me again then maybe it wasn’t so great…
And now [with my new site], so many people book the consultation online and they’ve never talked to me before.
When they call me, I don’t have to really sell to them at all. They’re like, when can you do this, and what do you need from me to have you get started?”
Audition Reel Producer
“My website is sexy, and I’m actually legitimately proud to show it to people. It makes me feel like the stuff that I’ve been showing them in the past was just absolute garbage. This is so streamlined, succinct, professional, and crisp-looking. And it makes sense. From top to bottom, it makes complete sense why things are laid out the way they are. So it’s a beautiful website. I’m really proud of it.
So apart from being like beautiful, it actually gets results and gets clients.”
You’ve already:
Designers and developers are wizards in their own right and deserve their dues. But throwing cash at a pro doesn’t solve the puzzle of crafting a website that magnetically draws customers to buy. Beyond the aesthetics—it's the strategy, messaging, and copy that transform browsers into buyers.
When you understand the strategy and tech involved in building a profitable, client-generating site for your business, you maintain control while developing a deep understanding of the marketing and messaging that will drive revenue for years to come.
Here’s the hard truth: Engaging content might draw people in…but it doesn’t always seal the deal. What attracts people to you and what makes people buy are two different things. If your website isn’t making sales, then driving traffic is costly, time-consuming, and pointless. You need more than just content…
When you understand the strategy and tech involved in building a profitable, client-generating site for your business, you maintain control while developing a deep understanding of the marketing and messaging that will drive revenue for years to come.
If you’re still lost in the abyss of YouTube University, hoping to piece together the perfect site, you might be on the road to nowhere. Tweaking site margins or troubleshooting mobile responsiveness might feel productive, but without a compelling message that resonates with your audience, all that tweaking is just a distraction.
Your website will only be as effective as your ability to clearly communicate how you solve your customer's unique challenges—making them see you as the obvious choice.
But when you follow time-tested and psychology-backed formulas for crafting clear, simple, and effective messaging…
Strategically place those messages to coach your visitors toward a buying decision…
All of a sudden–you’ll transform your site from just another tab in the browser to your most persuasive salesperson, speaking directly to your customers’ needs and desires.
But when you follow time-tested and psychology-backed formulas for crafting clear, simple, and effective messaging…
Strategically place those messages to coach your visitors toward a buying decision…
All of a sudden–you’ll transform your site from just another tab in the browser to your most persuasive salesperson, speaking directly to your customers’ needs and desires.
Because at the end of the day,
And that is exactly what you’ll find inside…
Everything you need to create a strategic website that generates leads, converts clients, and drives revenue without the tech disasters, “what do I write?” blank page meltdown, or $$$ investment…
Even if WordPress makes your blood pressure rise, time is a luxury you don’t have, and everyone is telling you to “just get on TikTok.”
“What I like about it is that it was always one actionable step per module so that you could quickly work through it. And you were understanding you were building your knowledge very quickly. What he taught us about the content and the layout made perfect sense to me when you're trying to speak to your ideal client. I have worked with other copywriters. And I have never seen the value before. He does such a good job when it comes to applying the process of copywriting.”
SEO Expert & Online Visibility Strategist
”My site is now on page 1 of Google and my conversion rate has gone up because my messaging to my ideal client is resonating with them and it feels awesome.”
”I feel more confident about sending people to my website!”
”I have a much more professional and custom website that I’m proud of.”
”I now get calls booked via the website and they’re quality calls not time wasters.”
If we haven’t met yet…
I’m a web strategy expert, graphic designer, and lifelong small business owner (ask me about the summer I spent painting house numbers on the sidewalk for $5 a pop.)
Way back in 2005, I started designing logos for small businesses to supplement my lucrative career as a failing actor in LA. Eventually, I gave up the lifestyle of the rich and Law and Order extras, and I went all in on what I really loved…designing websites.
My journey took a serious turn towards service business websites in 2010. It wasn’t enough to just deliver a visually appealing site; it had to generate sales. So, I dove into marketing strategies, copywriting, and buyer psychology, becoming obsessed with what makes a website truly successful. Hours of study and analysis revealed the patterns of conversion and profit.
Through working with various service businesses—from accountants to online life coaches—I’ve developed a proven framework for creating websites that not only look good but also drive sales and profit. This experience, built on countless projects and successful outcomes, has honed my expertise in crafting websites that genuinely work for service-based businesses.
Inside The Profitable Website Launchpad, you’ll walk through the actionable four-step process so you can stop wasting time with inefficient and outdated marketing strategies, wrestling with mind-numbing tech, and verbal vomiting all over your homepage…
And finally, have a site you’re proud of that makes your business money every single day.
If you can dedicate just an hour or two a day–in four weeks, you’ll have your new custom site live, driving traffic, generating leads, and converting customers for you.
Inside PWL, you’ll have everything you need to stay in control of your site’s content and design while building a marketing strategy that will impact your business for years to come.
Here’s what you’re going to learn…
Stop saying all the things you could say and finally say the few things you should say.
I’ll walk you through an intuitive process to sort through alllllll the things you want to say…
And pinpointing exactly what your audience needs to hear to reach for their wallets.
In this first step, you’ll answer a few simple questions to lay the foundation for all of your brand’s messaging.
Now you’ll use the work you gathered in Step 1 to craft your money-making messaging and turn it into persuasive website copy using proven strategies and formulas for every single page on your site.
Not a good writer? You’ve got nothing to worry about. There’s no creative writing assignment here. When it comes to your site, simplicity sells. And with your ChatGPT Fast Track Bundle (check it out below), writing your site becomes easier than keeping a plastic plant alive.
In this step, you’ll follow clear, proven frameworks for each page of your site.
These frameworks are crafted specifically for service businesses and their customers. Because whether you work in-person or online, whether your service is a luxury, a necessity, or an emergency, whether you serve blue-collar or upper-class…
Your clients are looking for one thing:
Someone they trust to solve their problem.
And that’s exactly what your words are going to tell them.
Chances are, most people who land on your site aren’t ready to work with you yet. And if you don’t have an automated system for grabbing all those visitors and bringing them into your world, you’ll lose that lead every time.
But if you can drive the right traffic to your website and capture those leads, you’re only one small step away from turning them into ready and excited buyers.
In this step, you’ll learn how to create an irresistible piece of content designed specifically for your ideal customer. So you can capture site visitors, social media followers, and anyone else with eyes on your business, nurture them, and coach the sale through email. Every single day—all on automation.
Armed with content and strategy for your new, upgraded site, it’s time to bring it to life with drag-and-drop ease. No IT degree required. Because you’re getting professionally designed site templates crafted for optimal conversions, specifically for service businesses. If you can use Canva, you can build your own site. (Even if you can’t, just follow along with me, and I’ll teach you everything you need to know.)
In this step, you’ll have step-by-step non-techy tutorials broken down into easy-to-follow trainings. So you can build out a uniquely custom site in real-time as you watch, even if you don’t know what a widget is or the difference between a host or a platform (we’ve all been there).
You’ll use the proven strategy for the exact pages you need on your site and have the flexibility to customize your content for your unique business.
Fully adaptable to your offers, your brand, and your content and aligned with the strategy you’re already working with—you’ll have what you need now and in the future.
By the end of this lesson, you’ll have walked, one video at a time, through every last stress-free detail needed to design, build, and create your client-converting, profit-generating website.
You’ll have a brand new site live and out in the wild, bringing in leads, landing clients, impressing your friends, and leaving the competition asking, “Who did they hire???”
But even with powerful strategies, clear-cut tutorials, and simple action steps, sometimes you just need to phone a friend (or an expert). That’s why every single PWL student gets three months of access to expert support, live Q&A sessions, and an exclusive community. So you never feel stuck as you write and create your site. And you can continue to track, optimize, and update long after launch day.
01.
Whether you’re trying to get your Homepage headline juuuuust right, picking out the perfect images for your services page, or trying to figure out which lead magnet will attract the most leads–you can show up each week and get dedicated time with me to work through your question. We’ll look at your site, your copy, and your images live so you can confidently keep your project moving, knowing you’re on the right track as you get closer and closer to launch day.
02.
And for those days between office hours, or when you just need to chat with another small business owner who knows exactly what you’re going through, you can pop in the PWL private Facebook group and connect with hundreds of other service business owners like you. This is where members get opinions on their work, troubleshoot problems, poll the audience, or ask that oddly specific question you just can’t Google, but you know someone in the group has already answered.
03.
Your coach of the future! Not only do you have access to the live Q&A calls every week for 90 days, but you also get 24/7 access to a PWL-trained chatbot–trained and fine-tuned by me on all of the course material and most asked student questions. No matter what time of day or how tricky your question you can pop in and ask away!
“We made a huge, huge change online and in our marketing in the last year [after taking PWL.] Those that are coming through are signing up. They’re so much more qualified.
And that's what we wanted. So that for us was a huge shift.
We didn't know if we could be successful in this avenue, but it's absolutely working for us. we're just kind of like, almost like shocked by it.”
Gym Marketing Manager
Inside The Profitable Website Launchpad, you’ll have everything you need to create a beautiful, effective, and profitable site for your business as you work through the course in real-time.
But I want to give you the boost you need to get your site into the world faster with as many eyes on it as possible. So I’m also giving you a few more resources to help you as you take back control and bring your brand into its next chapter.
Not only will you have everything you need to confidently write those compelling and persuasive words for your site, AND a fully customizable professionally designed site template…
But I’m serving up some insider secrets so you can be your own pro and give yourself a shiny new rebrand (or refresh) to go with your beautiful new website.
The best words in the world can’t save an unprofessional site if your customers can’t see themselves working with you. In this training, you’ll get the dos and don’ts of optimized images for your client-generating website. You’ll learn the 4 types of photos you’ll definitely need, a few you may need, and the types of images you should steer away from at all costs. By the end of this training, you’ll know how to pick out the images that psychologically prep your site visitors to make an easy buying decision and connect the dots between your message, your offers, and your brand.
In this bonus lesson, you’ll learn exactly how to pick out the perfect color scheme for your brand to reinforce the message you’ve so carefully crafted for your customers.
Plus, inside your builder, you have access to thousands of free fonts right out of the box, but where do you start? Inside this lesson, you have a guide with the best of the best font pairings. Pick the one that fits your brand’s vibe the best, choose your new colors, and voila, you have a rebrand!
You’ll learn some key best practices to design your site for an easy and effortless user experience so you can create like a pro.
And to top off your rebrand, you’ll share my best insider secrets for getting an on-brand, professional logo.
I’ll show you:
Not a writer? Strapped for time?
This bonus solves both problems!
“The AI guide is remarkable. I shouldn’t be surprised given your other content. Thank you for making this available!”
“I took your guidance and used the prompts and put them into practice last week. The difference has already been profoundly good. Thank you!!”
“I really appreciate all you’ve put into the AI guide. It has been so helpful after only a few days. Thank you for making my life easier. You totally rock!”
The Profitable Website Launchpad helps you start, write, design, and launch your site in 30 days or less. If, after enrolling, you feel the step-by-step training, professionally designed and conversion-optimized templates, and coaching & community support don’t provide everything you need to create a client-generating, profitable website for your service business…
We’ll refund 100% of your investment, no questions asked.
“We trusted [all his] recommendations. We switched everything over to what he talked about. It was much easier. It was much smoother. And on a random Wednesday night, we sold one of the largest projects we've ever sold to a really high-end client.
The customer was like “yeah, I'm super happy with your company. Super happy with what I see on the website. This is exactly what I want.” Boom, fully remote, never even met the person or shook their hand. It was one of the biggest projects we've ever done. It was over six figures”
Exterior Contractor
Domestic Staffing Agency Owner
“It started by 50 people looking per month at the website, now it’s close to a thousand. It’s not just a website, but a website people don’t go past—they stay on.”
Landscaper
“It’s the first time in multiple tries… Wix, Squarespace, WordPress, etc., that I’ve actually been able to put a website together. It’s so easy to follow even a novice can figure it out.”
TL;DR: Here’s the quick n’ dirty of everything you’ll get inside PWL to help you write, design, build, and launch your client-generating, profitable website without the guesswork, stress, or tech headache…
Shipping Provider
“Life is already going smoother with the new website and I can see the quote requests flowing through to my team. Even I am surprised at what came from my own fingers thanks to good guidance. Plus I saved a ton of back and forth with a designer.
Thanks for making such an honest, straightforward, no-nonsense program.”
Retail Consultant
“What you’ve built here is just brilliant. It only took me two really focused days to create all the content and then build the site out. It’s so easy to get overwhelmed with something like this, but it was all so smooth.
What I have now is worth way more than what I paid for the program, I really want to thank you for creating it.”
Drone Photographer
“I found Wes on youtube and looked into his paid course. Let me tell you, I was so skeptical lol. But… what I have learned in this course over the last month is WAY MORE than I have EVER learned over the last 18 months of miscellaneous research and my entrepreneurship/marketing class.
EVERY part of my business has changed. The course opened up so many other doors that were not even talked about.”
Amazon PPC Specialist
“Thanks Wes for the well-made course and weekly untiring support. Made this website mine and work for my own industry and service. Couldn’t have done this in less than a week without your help.”
Vocal Coach
“Thank you for this awesome program. I am enjoying your friendly step by step process and I am blown away at the content I am writing.
Definitely couldn’t have done this without this program.”
Video Game Creator
“I must say… Your templates, Elementor Pro itself, the way you teach the stuff? It’s amazing. I revamped my website over the weekend.
Tks a lot for putting out something that makes it SO easy to come up with a compelling website!!“
If the thought of diving into website tech sounds about as fun as scheduling a root canal without anesthesia, you’re not alone.
Wanna know a secret? I’m a professional web designer, and coding? Not my jam.
But I’m a wiz with Elementor. Elementor is where the magic happens for folks like us, and it’s exactly what I teach you inside PWL. It’s a completely customizable drag-and-drop WordPress plug-in that makes creating your website a lot less scary.
But there will always be a short learning curve anytime you learn something new. So I’ll teach you how to master all the ins and outs of Elementor to save you hours of Googling, YouTubing, and headbanging your keyboard. Give yourself 60 minutes, and you’ll have so much fun that you’ll be ready to create a website for everyone you know. (You get a website, you get a website, and you get a website!)
There is SO much amazing free information on YouTube! I’ve dedicated a good portion of my career to providing as much transformative, free content on the internet as possible. And yet…it’s still limiting.
There’s only so much you can teach or learn in 15 minutes.
And no matter how many 15-minute videos you watch back to back, it’s almost impossible to put together an entire framework.
PWL isn’t just a collection of tips and tricks; it’s the full blueprint, your A-Z guide. It fills in the blanks YouTube leaves, so you’re not just launching a site but launching a profitable marketing cornerstone for your business.
With PWL, you’ll have access to a comprehensive process. A proven formula for persuasive copy, service business site strategy, optimized design, and a simple tech build-out.
Even if you were able to find the exact answers to the tech questions you had on the internet (and most of us can’t), it would still leave you with giant knowledge gaps for the strategy.
And if you don’t have the strategy, you don’t have the right message. And if you don’t have the right message…you don’t have the clients.
PWL is designed to take you through the process from start to launch in 30 days. However, you have complete control over your time, pace, and capacity. It’s not a race, and there’s no stopwatch. You have to set the pace and plan that’s right for you.
I recommend setting aside 5-7 hours per module. If you can dedicate 1-2 hours a day, you could have your site live in 4 weeks or less. (Some ambitious students have their profitable sites live after just 2 hyper-focused weekends, but I’ll always encourage you to go at your own pace.)
Inside, you’ll find project plans and support resources to help you manage your time, check off tasks, and keep your project on track. You’ll also have live weekly Q&A office hours to help you work through any hang-ups and move towards your goal.
And you’ll get three months in the private PWL Facebook community and Wes Bot AI chatbot to support you as you work to get your site up and running and long after.
But no matter how long it takes, you have lifetime access to the course and all future upgrades as technology changes. You’ll never lose your investment, so no matter what’s going on in your life, you’ll have the information you need to take control of your marketing and build out the profitable site your brand needs.
Short answer: No. Long answer: Nope.
The most important part of your website will be your message, your copy, and your strategy. And you can plug that into any platform in the world. Three out of the four modules focus on helping you write and design the site that will connect the most with your ideal client. If you’re going to venture beyond WordPress, you won’t get the same step-by-step instructions in Step 4, but if you know how to use the other platform, you just have to recreate what you see me doing in the videos. The tutorials will still help you with your layout and design in your web builder, but the buttons will likely be a little bit different.
Glad you asked! Investing in PWL gives you everything you need to know exactly how to strategically write, design, build, and launch your profitable website. And it comes with a few extra bonus perks like professionally designed site templates, a free branding kit, 90 days access to free coaching, community, chatbot support, and exclusive discounts to multiple platforms and software you will likely need for your website and business.
But there’s always a cost associated with owning a website. You’ll likely need to add on:
All-in, your additional costs should be less than $200.
Real Estate Consultant
“My only concern signing up was wondering when I’d have the time to do it. But when I finally sat down and started working on it, it was up and running within a few days.”
Website Developer
“Literally the first website I used Wes’ equation on, I’m already getting more traffic on that website and higher conversion rates than any website that I’ve done before. That’s results I’ve never seen in my life as a web developer of seven years.”
Good Q!
The Profitable Website Launchpad isn’t for everyone. And I don’t want you spending your valuable time, money, and effort building your own website if it isn’t the absolute best choice for you and your business. So, let’s make sure PWL is 100% right for you before you jump in.
PWL is a PERFECT fit for you if:
Who’s ready to stop the day-in, day-out boots-on-the-ground hustle and content creation madness and finally have an automated marketing system for driving traffic, capturing leads, and increasing sales.
Marketing for service businesses is completely different from marketing for ecomm, online courses, affiliate marketing, or any other type of business. it’s about building trust, not just transactions. If you’re a local service provider, that might mean having you in their home to organize their playroom, replace their windows, or clean their gutters. If you’re an online service provider, that might mean being vulnerable enough to hire you as their nutritional coach, parenting coach, copywriter, or therapist.
Your customers goes through a different buying process than someone grabbing the latest viral cleaning product on Amazon.
And that’s good news because there is a proven and perfected process for coaching your customer through a buying decision on your website. PWL arms you with the tools to answer your client’s calls for help, wrapped up in a website that works as hard as you do.
PWL is a PERFECT fit for you if:
But you are tired of doing the DIY dance only to end up down a YouTube rabbit hole with more questions than answers. Creating your website yourself not only saves you thousands of your hard-earned dollars but it allows you to maintain control of your marketing now and in the future.
The only problem with doing it yourself is…you have to do it yourself.
Unless you have The Profitable Website Launchpad.
Because when you create your site alongside the bite-sized training, with an average watch time of around 10 minutes, simple worksheets, templates, and coaching support for when you get stuck…
You eliminate all of the guesswork, overwhelm, and confusion so you can create and launch your site in 30 days.
PWL is a PERFECT fit for you if:
Even if this is your second (or third) site. Whether you’re transitioning from word-of-mouth to a more digital presence or you’re beefing up your online marketing, you know your site is a make-or-break marketing tool.
PWL lays out the blueprint to captivate the right crowd and transform them into your clientele. And walks you through the simple (but not always intuitive) process of building your site and getting it out into the world. You’ll have everything you need to take proven formulas for buyer psychology, persuasive copy, and conversion-optimized design and customize them for your unique clients, offers, and business.
The Profitable Website Launchpad may NOT be the best fit for you if:
PWL’s genius lies in its focus on service businesses and their unique needs. These formulas and frameworks work for both in-person and online service businesses but aren’t necessarily meant to convert buyers for digital or physical products at scale. So, while you could use Step 3 to set up and create a lead magnet and Step 4 to efficiently and effortlessly build out your website, Steps 1 & 2 wouldn’t apply to you. This might not be the best use of your investment.
The Profitable Website Launchpad was designed to help you create your website in 30 days if you spent about 1-2 hours a day Monday-Friday
over four weeks. Some students take 6-8 weeks and some power through it in 2. There is no pressure and no timeline. PWL is meant to serve your life and your business where you are, not the other way around.
But it will require you to invest a small amount of time over a few weeks or even a month or two. If you truly do not have that time available and you can invest in a copywriter and designer, then that route might be a better fit for you.
However, if you’re simply worried about time and project management, we’ve created specific resources inside PWL to help you stay focused, stay motivated, and stay on track as you work towards getting your site launched and live.
“We had a bounce rate of around 75-78% before. It’s now below 20%. It’s a solid bucket now.”
Stock Trading Coach
“It was kind of magic to watch because you fill out this form of your customer, and then in the next part, they all just come together magically, and you’ve got website copy that’s very strong and concise and good.”
“Nothing’s left out where it’s literally like, ‘Do this, now do this, now do this.‘ So him showing you step by step, that is the Ace. Now I get it.”
Landscape Designer
“My only concern signing up was wondering when I’d have the time to do it. But when I finally sat down and started working on it, it was up and running within a few days.”
Real Estate Consultant
“My website’s sexy. And it operates on its own so people can book through the website.
And because it was up there, I booked a client on the unfinished website in the middle of me doing all of this.”
Audition Tape Producer
“It started by 50 people looking per month at the website. Now it’s close to a thousand. It’s not just a website, but a website that people don’t go past — they stay on.”
Domestic Staffing Agency Owner
“It’s the first time in multiple tries … Wix, Squarespace, WordPress, etc. that I’ve actually been able to put a website together. It’s so easy to follow, even a novice can figure it out.”
Landscaper
“The steps that Wes takes you through were really simple to follow, and made perfect sense for my business. I can’t imagine a situation where they wouldn’t have.”
Motivational Coach
“I freed up my time by using this web asset (my website) as leverage. The course Wes has put out has revolutionized this component of my business.”
Digital Agency Owner
What would your life look like if your next 10 clients came in through your website, already sold on your service, and ready to hand you their credit card…without you having to pound the pavement networking, spend hundreds (or thousands) in ads, or hustle just to pump out content?
How would it feel to finally be crystal clear on the exact message your ideal clients needed to hear to know, without a doubt, that you are the solution to their problem…and to consistently use that message in all of your marketing to bring in the right leads every time?
How much time would you gain if you could stop struggling with tech, frozen in content paralysis, endlessly Googling “how to create a website that will make me money????”…and just simply have the exact blueprint you need to get a profitable site launched, live, and selling your service?
What would be possible if you finally had a traffic-generating machine working for your business around the clock while you focused on optimizing your service, your systems, and your brand to the level of quality you know your clients deserve?
Are you ready?
