Transform Your Website Into a
Client-Generating Machine.

Introducing my start-to-finish system designed to help you create and launch a pro-level website that can easily triple your monthly revenue.

Zero tech, design or marketing skills needed!

Actively generate new clients every day — automatically.

Take back control
from expensive designers & “tech-people”

Skip the trial & error
part — get the guidance you need to launch fast!




Your clients are looking for you. Is your website ready for them?

If not… Here’s what holds most service business websites back:

You’ve got a great business. But you can still lose clients to your competitors — and leave lots of money on the table — if your website isn’t based on the right client-gen strategy.

...but i've packaged up everything i've learned

from creating hundreds of profitable, strategy-backed client generation websites for my clients, into an all-inclusive, step-by-step, easy to implement program that not only teaches you the high level theory, but the down ‘n’ dirty EXECUTION, so you can replicate my results.



“It's the first time in multiple tries … Wix, Squarespace, WordPress, etc. that I’ve actually been able to put a website together. It’s so easy to follow, even a novice can figure it out.”

Steve Hassall

Landscaping Service Provider

"Literally the first website that I used Wes’ equation on, I'm already getting more traffic on that website and higher conversion rates than any website that I've done before. That's results that I've never seen in my life as a web developer of seven years."

Tyler Reynecke

Website Developer

“It started by 50 people looking per month at the website. Now it's close to a thousand. It's not just a website, but a website that people don't go past — they stay on.”

Nicole van der Westhuizen

Domestic Staffing Agency Owner

There's no fluff. You can literally take action as soon as you watch it, before you watch the next one. It made it so easy to go through the entire course.

Linda Barutha

SEO Specialist

“We got our first client from the website right away. We sold one of the largest projects we've ever sold because the customer was super happy with what they saw on the website."

Collin Winfrey

Exterior Contractor

“My only concern signing up was wondering when I'd have the time to do it. But when I finally sat down and started working on it, it was up and running within a few days.

Patti Sampson

Real Estate Consultant

Fast-track the growth of your business, fill your pipeline with qualified leads and save yourself years of expensive website trial and error.

By following my video trainings in order, using my pre-worked-out formulas, proven frameworks and even my highly-converting, (and fully customizable) Site Template Kit, you’ll have immediate access to what took me 7+ years to perfect across hundreds of service based businesses. 

You’ve got this!

(And I’ve got your back.)

here's what you'll accomplish:

you'll craft your magnetic sales message.

(it's the backbone of a truly profitable website!)

Even if you know zero about marketing, this module will break it down into simple bite-sized steps, complete with proven frameworks and plenty of examples. 

You’ll uncover priceless insights about what your clients really want, and how you are the obvious choice to get them there.

“I’ve been searching for a ‘formula’ so to speak for over a year so it’s fantastic to finally have everything click into place.”

lee mowlem – web designer

you'll create all the content for your site.

(we're not talking about a novel-sized mega site either.)

We’ll use my proven copywriting formulas to effortlessly transform your messaging beats into the actual written content for your new streamlined site, without breaking a sweat!

(This is where I’ll show you how to choose the perfect images, colors and fonts too!)

“I’m blown away at the content I am writing. Definitely couldn’t have done this without the program.”

travis rivera – vocal coach

you'll produce your 'future client generator.'

(finally capture the other 96% of your site visitors.)

We’ll create one really valuable piece of pillar content that once placed on your website will attract new prospects for years to come and help you stay top of mind for the majority (96%) of your site visitors who are “just looking.”

THIS is how you build your list of tomorrow’s clients on autopilot.

“Oh, man. Just keep learning more and more. I love the idea that my lead magnet is something that delivers VALUE and not a SALES PITCH. I would never have thought to do this without the course so far.”

Susan Hutchison – Violin & Music Teacher

let's launch!

Now that you’ve created all the raw content that will make up your new website — let’s have some fun and bring it to life, without any of the tech troubles you may have encountered in the past.

We’ll start with my personally designed, fully customizable Site Template Kit — which pairs perfectly with the content we’ve created — in other words, your site will say all the right things while being as unique as your business itself.

“I just got into the site-building process, and I love it!! I’m in no way a tech person, but what I have learned in just the first two sections of module 4 are a game-changer for me. SO EXCITED!!!”

evie strange – Disney travel planner

But most importantly...

The Profitable Website Launchpad will give you a priceless, time-saving business asset — that works for you in the background, round the clock — attracting and converting your prospects into paying clients.

what kind of website can you create?

Here are just a few examples of what’s possible inside The Launchpad!

And yes, I’ll show you how to make your site look perfect on mobile too! (It only takes a few extra minutes.)

With over 1,500 members and counting...

the results are in!

See what other business owners who were recently in your shoes have to say after finishing The Launchpad.

“We had a bounce rate of around 75-78% before. It’s now below 20%. It’s a solid bucket now.”

Jason Smith

Stock Trading Coach

“My website’s sexy. And it operates on its own so people can book through the website.

And because it was up there, I booked a client on the unfinished website in the middle of me doing all of this.”

Marvin Avila

Audition Tape Producer

“Wes’ program makes it easy… Yes, I got a great new website out of it… but the most important value to me was the ability to communicate more effectively what I could bring to the companies that I want to serve.”

Allison Hartsoe

Data Analytics Agency owner

“It was kind of magic to watch because you fill out this form of your customer, and then in the next part, they all just come together magically, and you’ve got website copy that’s very strong and concise and good.”

Heathcote Ruthven

Nothing’s left out where it’s literally like, ‘Do this, now do this, now do this.‘ So him showing you step by step, that is the Ace. Now I get it.”

Bobby Krull

Landscape Designer

Your story belongs here too!

Every single person featured on this page faced this decision, just like you. And look what happened for them!

You should be next.

join today and get...

the complete profitable website launchpad video training program

(with all customizable template blocks, workbooks and guides)

a $2000 value

plus these epic bonuses:

my personally designed sitekit template

No need to start from scratch!

I’ve already designed the optimal layout and flow for the content you’ll create with “virtual me” by your side.

And it’s incredibly customizable too. Simply choose the section blocks that best fit your content and your look, then customize away! (I’ll show you how 😎 )

value: $497

“Loving the thousands of different combinations and options we could have just using the proven template. I can’t believe the amount of work that must have gone into creating it.”

gary wilkinson – Bed & Breakfast owner consultant

bonus module: turbotraffic

“But Wes, how do I get more traffic to my new website?”

☝️ I got asked that a lot, so I made this bonus module just for you!

Step-by-step training on how to choose your best traffic plan (tailored to your unique situation and your ideal clients,) and exactly how to smoothly bring it to life.

value: $597

“My new website and the updates i made to google my business (with TurboTraffic) have helped us get more website bookings! Thank you so much!”

rebecca hayes – life coach


This is the bonus you’re really gonna love…

Ask all your website and marketing questions and get an answer from me, on live video, every single week.

Perfect for troubleshooting & clarity as you create and launch your site — & well into the life of your business!

value: $997

“I found the weekly q&a to be the hidden value within the course. It’s great to be able to watch the modules, do the assignments and then get live feedback from you on our progress.”

adam garrison – wedding dj


what you'll get

  • Immediate access to all 4 core modules of video training Value: $2,000
  • Bonus 1: My personally designed, fully customizable Site Kit Template — So you can launch fast with what you know will work, (instead of starting from scratch) Value: $497
  • Bonus 2: TurboTraffic Bonus module. This 7-video training will give you your personalized traffic plan, which means more potential clients seeing your highly-converting new website! Value: $597
  • Bonus 3: Live, weekly Q&A Sessions in the private Facebook Group (12 Months Access.) You'll get full support directly from me as you work through the program. Ask your questions, get your answers on live video. For life. Value: $997
  • All worksheets, bonus guides and trainings to help you get up and running faster, with deeper guidance as you go.
  • Exclusive resources & discounts just for members of The Launchpad
  • All my best writing formulas and messaging frameworks that will make choosing your business a no-brainer for your most ideal clients
  • Expert design guidance — so your website will have no choice but to look like a pro chose your colors, fonts and images
  • A fully-functional client generating asset — launched, and live — in just a few short weeks.
  • A 30 day, no-questions-asked, money-back guarantee. If you don't like it, just ask for a refund.

6 monthly payments of

$ 97
  • All Training Modules & Bonuses
  • Immediate, Full Access
  • 30 Day, Money-Back Guarantee
  • Valued at $3,491

1 payment of

$ 497
  • All Training Modules & Bonuses
  • Immediate, Full Access
  • 30 Day, Money-Back Guarantee
  • Valued at $3,491
best value

you're protected by a 30 day, no-questions-asked money back guarantee.

Within 30 days of enrolling, you’ll have had the chance to go through the entire program, and launch your profitable website — BEFORE making a final commitment.

If you don’t get the step-by-step guidance you need, and still feel lost in the process, I would not have done my job, and don’t deserve your hard earned money.

Simply reach out to my team, and I’ll personally refund 100% of your investment, no questions asked. We’ll even part as friends!

The entire program is online, so go at your own pace.

The Launchpad is a 100% self-paced, video-based training program. So if you’re worried about falling behind, there is no behind in The Launchpad! It’s ready whenever you are.

Chip away at it, or bust it out in one (heavily caffeinated) weekend! 

You do you!

want a sneak peek behind the curtain?

Watch the video for a peek inside the members’ area — so you can see exactly what’s covered in The Launchpad!

“I would recommend this program to any people wanting to not just have a pretty website, but one that’s going to get conversions and help your customers see the value in what you do.”

Lia Huynh

Marriage & Family Therapist

“I freed up my time by using this web asset (my website) as leverage. The course Wes has put out has revolutionized this component of my business.”

Aaron Attwell

Digital Agency Owner

“The steps that Wes takes you through were really simple to follow, and made perfect sense for my business. I can’t imagine a situation where they wouldn’t have.

Liz Barnett

Motivational Interviewing Coach

“Life is already going smoother with the new website and I can see the quote requests flowing through to my team. Even I am surprised at what came from my own fingers thanks to good guidance. Plus I saved a ton of back and forth with a designer.

Thanks for making such an honest, straightforward, no-nonsense program.”

Jerome McCuin

Shipping Provider

“What you’ve built here is just brilliant. It only took me two really focused days to create all the content and then build the site out. It’s so easy to get overwhelmed with something like this, but it was all so smooth.

What I have now is worth way more than what I paid for the program, I really want to thank you for creating it.”

Gilbert Russell

Retail Coach & Consultant

“I found Wes on youtube and looked into his paid course. Let me tell you, I was so skeptical lol. But… what I have learned in this course over the last month is WAY MORE than I have EVER learned over the last 18 months of miscellaneous research and my entrepreneurship/marketing class.

EVERY part of my business has changed. The course opened up so many other doors that were not even talked about.”

Jon Moraglia

Drone Photographer


in the members' facebook group

“Thanks Wes for the well-made course and weekly untiring support. Made this website mine and work for my own industry and service. Couldn’t have done this in less than a week without your help.”

Ana Vasquez

Amazon PPC Specialist

“Our website is generating leads daily and I’ve actually gotten compliments from high end customers about it!

You are a genius and your program has been literally a blessing for us!

Thank you Wes and raise your prices!”

Collin Winfrey

Exterior Contractor

“Thank you for this awesome program. I am enjoying your friendly step by step process and I am blown away at the content I am writing.

Definitely couldn’t have done this without this program.”

Travis Rivera

Vocal Coach

“I must say… Your templates, Elementor Pro itself, the way you teach the stuff? It’s amazing.

I revamped my website over the weekend.
Tks a lot for putting out something that makes it SO easy to come up with a compelling website!!

Christian Zeuch

Video Game Map Creator

“My new website and the updates i made to google my business (with the TurboTraffic bonus module) have helped us get more website bookings! Thank you so much!”

Rebecca Hayes

Life Coach

“We are so happy we bought the course from you. It is incredibly well thought out. When people discover what you have here they are going to go crazy for it. Everything was so well done we didn’t have any questions.

You are awesome!”

Kent Emmerson

questions other service business owners asked before saying yes to the launchpad

I'm already busy... How long is it going to take me to get through the program?

While the time it takes for you to get through depends completely on the pace you go, it’s designed to be completed in about 30 days. Specifically, one module per week.

However, if you’re super dedicated and make it a priority, you could get through it much faster. I would estimate that you’ll want to invest roughly 5-7 hours per module. In 2 weekends you could have a brand new profitable website!

But feel free to go at your own pace. You have lifetime access to the full program, including all future updates as technology changes.

You’ll also have access to the private, members only Facebook group for a full year, including weekly live Q&A sessions where you can ask me anything as you get your site off the ground, and well into the life of your business.

I’m here to support you every step of the way. Launching your new site is only the beginning!

I’m not techie at all! Are you sure I don’t need to have done this before, or know any code?

I know the idea of building a website yourself sounds like a really tall order, but in all honesty, I’m not techie either! I know marketing, and design, but I never bothered learning code, or anything involved with actually building a website. So you can imagine my amazement when I stumbled upon Elementor, and was able to get a gorgeous website up and launched in a few hours. It’s completely drag and drop, and super easy to customize colors, images, fonts, you name it. Not only is it much easier than you think, it’s actually a lot of fun too. I predict you’ll love this part of the program the most, because it is so hands-on and gratifying to bring something to life right in front of your eyes. 


And the best part? You’ll pick it up quickly, and by the end, you’ll not only have your brand new site, live and online, but you’ll now know how to design and create any new page or complete site you need to well into the future of your business.

I'm no designer. How am I supposed to make something that looks good, while making it look different from everybody else’s site?

I created this program with this exact problem in mind. I can say with 100% confidence that even if you enroll today with no design experience, your site will still be set up for design success.


Here’s why: I’m providing a proven basic layout that you can follow along with right out of the box. In addition to that basic layout, there are hundreds of expertly designed alternate content blocks you can choose from.


From there, it’s a matter of customizing the look through images you choose, (there’s a whole lesson where I show you the kinds of images you should pick, with examples,) the color scheme (I’ve included a bonus guide with 50 designer-approved color combos you can use as-is, or riff on if you’re inspired to,) and the fonts (I’ve also included a bonus guide with 25+ of my hand-picked font pairings.)


With so much expert guidance, and a limitless amount of combinations, your website will look fantastic, and will undoubtedly be miles ahead of your competition. And if you’re still not sure how it looks, you can always get my personal feedback on it during a weekly live Q&A session.

How can this program apply to so many types of businesses? I feel like mine is different, and I want to be sure it will work for me.

It comes down to the fact that every service business  — including yours — has one thing in common: You solve a problem for your clients.


As long as you solve a problem (big, small, high-class problems, emergencies, you name it,) the formulas I walk you through are flexible enough to distill your unique attributes down to a simple, clear and proven marketing message. It works for exterminators and interior designers. Lawn care companies and certified public accountants. If you have clients who have a desire or goal, and you have what it takes to help them achieve what they want, the formula works every time.


And once we start designing the site, while I take you through the most optimal page layout to serve that content, there are countless opportunities to make your site look unique to your brand, and nobody else’s. I worked very hard to come up with a system that takes nothing for granted in terms of uniqueness, and versatility, and PWL definitely hits the mark on both counts.

What else will I need to purchase to launch my new website?

While I made the PWL program as all-inclusive as possible, there are still a few things you’ll need to buy to get you up and running. You’ll need a hosting plan, the Elementor Pro plugin, some stock images, and possibly an affordable graphic designer to actually design your finished lead magnet document. (I provide all the details of how to do this inside module 3.)


I would estimate the total cost of all these additional elements to be under $200.

Does the program help me get more traffic to my site too?

Absolutely! With the brand new bonus module, TurboTraffic, you’ll get access to hours of video trainings, super helpful secret tips and full tutorials to help you decide which traffic source(s) to focus on, and how to painlessly bring your new traffic plan to life.

What if I just don’t like the program after I enroll?

I’m 100% confident in this program’s ability to take you from zero to profitable launch, but if you enroll today, go through the program, and think it’s not for you for any reason, I’ll gladly refund every dime. No showing your work, no hoop-jumping.


As long as you request a refund within 30 days of enrollment, you’ll get your money back, no questions asked.