A high-impact website for your service business

Finally, create & launch the website that consistently drives traffic, converts leads, & boosts sales

Finally, create & launch the website that consistently drives traffic, converts leads, & boosts sales

…even if your tech skills are stuck in the 90s, the blinking cursor gives you hives, and you have a marketing team: party of one.

In 2024, your website is your most valuable piece of marketing real estate.

Let's face it, when...

…Your site needs to work in overdrive.

Your website is your 24/7 storefront. And it’s the number one way your leads can turn *themselves* into buyers without you doing all the legwork…

If you get it right.

And whether your site is a brand-spankin’ new professionally designed masterpiece, a DIY arts n’ craft project, or, well, nonexistent…

If it’s not making you money…
What’s the point?

Because a profitable site that works around the clock for your business doesn’t just happen when you click “go live.” 

You need to deliver the perfect blend of message & strategy to seamlessly guide your leads to eagerly take the next step with you.

But that's the problem, right?

Because even if you have four figures in the bank for a designer, if you don’t nail what to say and where to say it, you’ll end up with a beautiful site…with no clients (and no money) coming through the door. 

Maybe you’ve been there—cringing at the bounce rate every time you check Google Analytics, praying your new cocktail party friends won’t stumble on your internet relic filled with early 2000s clip art and broken links, and late-night shame-stalking the competition’s sleek, modern website that you just know is raking in the dough.

So, you roll up your sleeves, determined to fix yours.

Only to realize you have no idea what should go ON your site. 

So you set out to become a copywriter and website strategist…

Until that becomes so overwhelming that suddenly, wrestling tech seems like a walk in the park. 

Before you know it, you’re knee-deep in a DIY disaster—staring at the WordPress white screen of death at 3 a.m., bargaining with your higher power to bring your Homepage back just so you can go to sleep.

Welcome to the never-ending cycle of DIY madness.

I call it…

‘The Profit-Killing Website Catch-22'

Because even if you become technologically competent enough to get a website live, but there are no leads…

There’s no one to convert. 

And if you have the slickest copy and sharpest strategy in the world, but your site never goes live…

You’ll never have any sales.

I see this dilemma halt service-based businesses dead in their tracks all the time.

Your messaging & strategy are *the* most important parts of your site… 

But you need both strategy and the know-how to build your site if you want to launch a client-generating, revenue-driving powerhouse for your business.

AND when you hit that sweet spot, you have…

Christine Neumann

Forensic Genealogist


“My initial website did nothing. There were a couple of clients that I got, and they kept asking questions. And I was like, it’s all on the website, why are you asking me? And I knew they had seen the website. I realized if it was all there and they had to ask me again then maybe it wasn’t so great… 

And now [with my new site], so many people book the consultation online and they’ve never talked to me before.

When they call me, I don’t have to really sell to them at all. They’re like, when can you do this, and what do you need from me to have you get started?”

Marvin Avila

Audition Reel Producer


“My website is sexy, and I’m actually legitimately proud to show it to people. It makes me feel like the stuff that I’ve been showing them in the past was just absolute garbage. This is so streamlined, succinct, professional, and crisp-looking. And it makes sense. From top to bottom, it makes complete sense why things are laid out the way they are. So it’s a beautiful website. I’m really proud of it.

So apart from being like beautiful, it actually gets results and gets clients.

You already have everything you need to make your business the go-to choice for your customers.

You’ve already:

And that’s why you can’t reach this year’s goals by…

Splurging on a designer

Designers and developers are wizards in their own right and deserve their dues. But throwing cash at a pro doesn’t solve the puzzle of crafting a website that magnetically draws customers to buy. Beyond the aesthetics—it's the strategy, messaging, and copy that transform browsers into buyers. 

When you understand the strategy and tech involved in building a profitable, client-generating site for your business, you maintain control while developing a deep understanding of the marketing and messaging that will drive revenue for years to come.

Chasing “good content” alone

Here’s the hard truth: Engaging content might draw people in…but it doesn’t always seal the deal. What attracts people to you and what makes people buy are two different things. If your website isn’t making sales, then driving traffic is costly, time-consuming, and pointless. You need more than just content…

When you understand the strategy and tech involved in building a profitable, client-generating site for your business, you maintain control while developing a deep understanding of the marketing and messaging that will drive revenue for years to come.

Splurging on a designer

Designers and developers are wizards in their own right and deserve their dues. But throwing cash at a pro doesn’t solve the puzzle of crafting a website that magnetically draws customers to buy. Beyond the aesthetics—it's the strategy, messaging, and copy that transform browsers into buyers. 

When you understand the strategy and tech involved in building a profitable, client-generating site for your business, you maintain control while developing a deep understanding of the marketing and messaging that will drive revenue for years to come.

But when you follow time-tested and psychology-backed formulas for crafting clear, simple, and effective messaging… 

Strategically place those messages to coach your visitors toward a buying decision…

All of a sudden–you’ll transform your site from just another tab in the browser to your most persuasive salesperson, speaking directly to your customers’ needs and desires.

Because at the end of the day,

the site with the best message wins.

And that is exactly what you’ll find inside…

Easy-to-understand & even easier-to-follow, step-by-step training to write, design, and build your website.

Everything you need to create a strategic website that generates leads, converts clients, and drives revenue without the tech disasters, “what do I write?” blank page meltdown, or $$$ investment…

Even if WordPress makes your blood pressure rise, time is a luxury you don’t have, and everyone is telling you to “just get on TikTok.”

So far the The Launchpad has helped 2008 service business owners automate client generation with their website.

“What I like about it is that it was always one actionable step per module so that you could quickly work through it. And you were understanding you were building your knowledge very quickly. What he taught us about the content and the layout made perfect sense to me when you're trying to speak to your ideal client. I have worked with other copywriters. And I have never seen the value before. He does such a good job when it comes to applying the process of copywriting.”

Linda Barutha

SEO Expert & Online Visibility Strategist


My site is now on page 1 of Google and my conversion rate has gone up because my messaging to my ideal client is resonating with them and it feels awesome.”


I feel more confident about sending people to my website!”

Sarrah Chapman

”I have a much more professional and custom website that I’m proud of.”

Steven Knott

”I now get calls booked via the website and they’re quality calls not time wasters.”

Dorian West

If we haven’t met yet…

Hi, I'm Wes!

I’m a web strategy expert, graphic designer, and lifelong small business owner (ask me about the summer I spent painting house numbers on the sidewalk for $5 a pop.)

Way back in 2005, I started designing logos for small businesses to supplement my lucrative career as a failing actor in LA. Eventually, I gave up the lifestyle of the rich and Law and Order extras, and I went all in on what I really loved…designing websites. 

My journey took a serious turn towards service business websites in 2010. It wasn’t enough to just deliver a visually appealing site; it had to generate sales. So, I dove into marketing strategies, copywriting, and buyer psychology, becoming obsessed with what makes a website truly successful. Hours of study and analysis revealed the patterns of conversion and profit.

Through working with various service businesses—from accountants to online life coaches—I’ve developed a proven framework for creating websites that not only look good but also drive sales and profit. This experience, built on countless projects and successful outcomes, has honed my expertise in crafting websites that genuinely work for service-based businesses.

The Profitable Website Launchpad is your secret weapon to a website that works as hard as you do.

Inside The Profitable Website Launchpad, you’ll walk through the actionable four-step process so you can stop wasting time with inefficient and outdated marketing strategies, wrestling with mind-numbing tech, and verbal vomiting all over your homepage… 

And finally, have a site you’re proud of that makes your business money every single day.

If you can dedicate just an hour or two a day–in four weeks, you’ll have your new custom site live, driving traffic, generating leads, and converting customers for you. 

Inside PWL, you’ll have everything you need to stay in control of your site’s content and design while building a marketing strategy that will impact your business for years to come.

Wanna know what's inside?

Here’s what you’re going to learn…

Step 1:

What to say on your site

Stop saying all the things you could say and finally say the few things you should say. 

I’ll walk you through an intuitive process to sort through alllllll the things you want to say…

And pinpointing exactly what your audience needs to hear to reach for their wallets. 

In this first step, you’ll answer a few simple questions to lay the foundation for all of your brand’s messaging. 

You'll learn how to:

Step 2:

What to write on your site

Now you’ll use the work you gathered in Step 1 to craft your money-making messaging and turn it into persuasive website copy using proven strategies and formulas for every single page on your site. 

Not a good writer? You’ve got nothing to worry about. There’s no creative writing assignment here. When it comes to your site, simplicity sells. And with your ChatGPT Fast Track Bundle (check it out below), writing your site becomes easier than keeping a plastic plant alive.

In this step, you’ll follow clear, proven frameworks for each page of your site.

So you can confidently write your:

These frameworks are crafted specifically for service businesses and their customers. Because whether you work in-person or online, whether your service is a luxury, a necessity, or an emergency, whether you serve blue-collar or upper-class… 

Your clients are looking for one thing:

Someone they trust to solve their problem.

And that’s exactly what your words are going to tell them.

Step 3:

Turn your website into a traffic-driving, lead-generating machine

Chances are, most people who land on your site aren’t ready to work with you yet. And if you don’t have an automated system for grabbing all those visitors and bringing them into your world, you’ll lose that lead every time. 

But if you can drive the right traffic to your website and capture those leads, you’re only one small step away from turning them into ready and excited buyers.

In this step, you’ll learn how to create an irresistible piece of content designed specifically for your ideal customer. So you can capture site visitors, social media followers, and anyone else with eyes on your business, nurture them, and coach the sale through email. Every single day—all on automation.

You'll learn:

Step 4:

It’s time to build!

Armed with content and strategy for your new, upgraded site, it’s time to bring it to life with drag-and-drop ease. No IT degree required. Because you’re getting professionally designed site templates crafted for optimal conversions, specifically for service businesses. If you can use Canva, you can build your own site. (Even if you can’t, just follow along with me, and I’ll teach you everything you need to know.)

In this step, you’ll have step-by-step non-techy tutorials broken down into easy-to-follow trainings. So you can build out a uniquely custom site in real-time as you watch, even if you don’t know what a widget is or the difference between a host or a platform (we’ve all been there). 

You’ll use the proven strategy for the exact pages you need on your site and have the flexibility to customize your content for your unique business.

Fully adaptable to your offers, your brand, and your content and aligned with the strategy you’re already working with—you’ll have what you need now and in the future.

You’ll have bite-size straightforward tutorials to:

By the end of this lesson, you’ll have walked, one video at a time, through every last stress-free detail needed to design, build, and create your client-converting, profit-generating website. 


You’ll have a brand new site live and out in the wild, bringing in leads, landing clients, impressing your friends, and leaving the competition asking, “Who did they hire???”

90-Day Support, Coaching & Community

But even with powerful strategies, clear-cut tutorials, and simple action steps, sometimes you just need to phone a friend (or an expert). That’s why every single PWL student gets three months of access to expert support, live Q&A sessions, and an exclusive community. So you never feel stuck as you write and create your site. And you can continue to track, optimize, and update long after launch day.

When you join PWL, you get instant 90-day access to:


LIVE Weekly Q&A
with Wes

Whether you’re trying to get your Homepage headline juuuuust right, picking out the perfect images for your services page, or trying to figure out which lead magnet will attract the most leads–you can show up each week and get dedicated time with me to work through your question. We’ll look at your site, your copy, and your images live so you can confidently keep your project moving, knowing you’re on the right track as you get closer and closer to launch day.


PWL Private
Facebook Community

And for those days between office hours, or when you just need to chat with another small business owner who knows exactly what you’re going through, you can pop in the PWL private Facebook group and connect with hundreds of other service business owners like you. This is where members get opinions on their work, troubleshoot problems, poll the audience, or ask that oddly specific question you just can’t Google, but you know someone in the group has already answered.


'Wes-Bot' AI Assistant

Your coach of the future! Not only do you have access to the live Q&A calls every week for 90 days, but you also get 24/7 access to a PWL-trained chatbot–trained and fine-tuned by me on all of the course material and most asked student questions. No matter what time of day or how tricky your question you can pop in and ask away!

“We made a huge, huge change online and in our marketing in the last year [after taking PWL.] Those that are coming through are signing up. They’re so much more qualified.

And that's what we wanted. So that for us was a huge shift.

We didn't know if we could be successful in this avenue, but it's absolutely working for us. we're just kind of like, almost like shocked by it.”

Lisa Alberta

Gym Marketing Manager

Plus all these extra trainings & resources!

Inside The Profitable Website Launchpad, you’ll have everything you need to create a beautiful, effective, and profitable site for your business as you work through the course in real-time.

 But I want to give you the boost you need to get your site into the world faster with as many eyes on it as possible. So I’m also giving you a few more resources to help you as you take back control and bring your brand into its next chapter.



Driving traffic to a broken site is like throwing your money (and energy) in the garbage disposal and flipping on the switch. 

BUT, once you have a site backed by a clear strategy, strong messaging, beautiful design, and optimized for conversion…then it’s time to pour fuel on the fire and get as many eyes as possible on your business’s most powerful asset.

But when it comes to getting people to your site, there are as many opinions as there are strategies. So which traffic source is right for you? SEO? Meta ads? Google Ads? Spotify Ads? Content Marketing?

It completely depends on you and your business. All strategies work…for different businesses. 

Now you have an opportunity to slow down and make an informed decision instead of just listening to the loudest influencer. In this mini-course, I’ll break down the pros and cons of each traffic-driving strategy and which one might work best for you.

So you can eliminate the oh-so-expensive and untrackable spray n’ pray method and decide where to spend your valuable time, money, and marketing efforts.

Pro Site Branding Makeover Kit

Pro Site Branding Makeover Kit

Not only will you have everything you need to confidently write those compelling and persuasive words for your site, AND a fully customizable professionally designed site template…

But I’m serving up some insider secrets so you can be your own pro and give yourself a shiny new rebrand (or refresh) to go with your beautiful new website.

The best words in the world can’t save an unprofessional site if your customers can’t see themselves working with you. In this training, you’ll get the dos and don’ts of optimized images for your client-generating website. You’ll learn the 4 types of photos you’ll definitely need, a few you may need, and the types of images you should steer away from at all costs. By the end of this training, you’ll know how to pick out the images that psychologically prep your site visitors to make an easy buying decision and connect the dots between your message, your offers, and your brand.

In this bonus lesson, you’ll learn exactly how to pick out the perfect color scheme for your brand to reinforce the message you’ve so carefully crafted for your customers.

Plus, inside your builder, you have access to thousands of free fonts right out of the box, but where do you start? Inside this lesson, you have a guide with the best of the best font pairings. Pick the one that fits your brand’s vibe the best, choose your new colors, and voila, you have a rebrand! 


You’ll learn some key best practices to design your site for an easy and effortless user experience so you can create like a pro.

And to top off your rebrand, you’ll share my best insider secrets for getting an on-brand, professional logo. 


I’ll show you:


  • How to use minimum viable effort and create a text-only logo right inside your web builder.
  • How to use Canva to design a free logo that will stand the test of time.
  • My favorite design community to find affordable graphic designers to create your new custom logo (it’s not Fivver or Upwork).

The ChatGPT Fast Track Bundle

The ChatGPT
Fast Track

Not a writer? Strapped for time?

This bonus solves both problems!

The Launchpad Power Prompt Playbook

Consider this your website cheat code. With 40 meticulously crafted prompts perfectly aligned with every step in the PWL process, this playbook is your shortcut to your site’s high-converting copy.

You’ll follow alongside as you go through the training and use these prompts to:

  • Unlock the secret to using AI like a pro so you can quickly generate clear, persuasive website copy that resonates with the exact people you want to work with…and not the ones you don’t.
  • Say goodbye to writer’s block and watch as the once daunting task of writing becomes as easy as filling in the blanks.
  • Deep dive into your brand’s unique value with prompts that uncover your special sauce making sure your website’s words whisper sweet nothings directly into your ideal client’s ear.
  • Turn rough ideas into polished copy ready to convert, from your homepage to your FAQs— you’ll have it all in less time than it takes to microwave last night’s leftovers.
  • Use nuanced prompts to navigate the customer journey, turn casual browsers into eager buyers through strategic storytelling, overcome objections, highlight your offers, and articulate your values to compel action. 

No more gazing into the void of the vacant screen. It’s time to whip up copy that connects, converts, and makes the competitors jealous. This one simple playbook eliminates all doubt but leaves plenty of time for family movie night. All you have to do is copy and paste.

[VIDEO WORKSHOP] How to Use ChatGPT to Write Your Website FAST!

Ever dreamt of crafting your entire homepage copy in less time than it takes to watch an episode of “The Office”? Say no more. Dive into this no-sweat, over-the-shoulder ChatGPT tutorial and discover how to turn the dread of page-blank syndrome into a thing of the past.

I’ll guide you through the Customer Saga Homepage formula, showing you how to use some cleverly lazy (yeah, you heard that right) prompts. Then, sit back and watch ChatGPT transform those into copy that’s as clear, compelling, and human.

No more midnight oil burnings or thesaurus spelunking. You’re about to prompt your way to some homepage copy that’s not just words on a page but a strategy-packed, client-capturing first impression. 

You’ll also learn:

  • What prompts to use to write your about page copy that highlights your services and converts your leads making your about page all about what you can do for them.
  • How do use GPT to find the perfect sales arguments to overcome objections (like pricing anxiety) for your FAQ page.
  • How to plug in cut-and-dry customer stories and turn them into compelling client case studies for your social proof page.

Valentin Dumitru


“The AI guide is remarkable. I shouldn’t be surprised given your other content. Thank you for making this available!”

Phil Hayes-St Clair


“I took your guidance and used the prompts and put them into practice last week. The difference has already been profoundly good. Thank you!!”

Diana Westmark


“I really appreciate all you’ve put into the AI guide. It has been so helpful after only a few days. Thank you for making my life easier. You totally rock!”

Enroll today to get the entire PWL System + all Bonuses


Best Value


One Payment of $497

  • Save $100
  • Immediate lifetime access

Most Flexible


3 Payments of $197

  • Immediate lifetime access

30-Day No-Questions-Asked Money Back Guarantee

The Profitable Website Launchpad helps you start, write, design, and launch your site in 30 days or less. If, after enrolling, you feel the step-by-step training, professionally designed and conversion-optimized templates, and coaching & community support don’t provide everything you need to create a client-generating, profitable website for your service business…


We’ll refund 100% of your investment, no questions asked.

“We trusted [all his] recommendations. We switched everything over to what he talked about. It was much easier. It was much smoother. And on a random Wednesday night, we sold one of the largest projects we've ever sold to a really high-end client.

The customer was like “yeah, I'm super happy with your company. Super happy with what I see on the website. This is exactly what I want.” Boom, fully remote, never even met the person or shook their hand. It was one of the biggest projects we've ever done. It was over six figures”

Collin Winfrey

Exterior Contractor

Nicole van der Westhuizen

Domestic Staffing Agency Owner


It started by 50 people looking per month at the website, now it’s close to a thousand. It’s not just a website, but a website people don’t go past—they stay on.”

Steve Hassall



It’s the first time in multiple tries… Wix, Squarespace, WordPress, etc., that I’ve actually been able to put a website together. It’s so easy to follow even a novice can figure it out.

Sorry, what's in this thing again??

TL;DR: Here’s the quick n’ dirty of everything you’ll get inside PWL to help you write, design, build, and launch your client-generating, profitable website without the guesswork, stress, or tech headache…

You’ll Learn:

You’ll Get:

Jerome McCuin

Shipping Provider


“Life is already going smoother with the new website and I can see the quote requests flowing through to my team. Even I am surprised at what came from my own fingers thanks to good guidance. Plus I saved a ton of back and forth with a designer.

Thanks for making such an honest, straightforward, no-nonsense program.”

Gilbert Russell

Retail Consultant


“What you’ve built here is just brilliant. It only took me two really focused days to create all the content and then build the site out. It’s so easy to get overwhelmed with something like this, but it was all so smooth.

What I have now is worth way more than what I paid for the program, I really want to thank you for creating it.”

Jon Moraglia

Drone Photographer


“I found Wes on youtube and looked into his paid course. Let me tell you, I was so skeptical lol. But… what I have learned in this course over the last month is WAY MORE than I have EVER learned over the last 18 months of miscellaneous research and my entrepreneurship/marketing class.

EVERY part of my business has changed. The course opened up so many other doors that were not even talked about.”

Ana Vasquez

Amazon PPC Specialist


“Thanks Wes for the well-made course and weekly untiring support. Made this website mine and work for my own industry and service. Couldn’t have done this in less than a week without your help.”

Travis Rivera

Vocal Coach


“Thank you for this awesome program. I am enjoying your friendly step by step process and I am blown away at the content I am writing.

Definitely couldn’t have done this without this program.”

Christian Zeuch

Video Game Creator


“I must say… Your templates, Elementor Pro itself, the way you teach the stuff? It’s amazing. I revamped my website over the weekend.

Tks a lot for putting out something that makes it SO easy to come up with a compelling website!!

Got some Qs? I got As!

If the thought of diving into website tech sounds about as fun as scheduling a root canal without anesthesia, you’re not alone.

Wanna know a secret? I’m a professional web designer, and coding? Not my jam. 

But I’m a wiz with Elementor. Elementor is where the magic happens for folks like us, and it’s exactly what I teach you inside PWL. It’s a completely customizable drag-and-drop WordPress plug-in that makes creating your website a lot less scary. 

But there will always be a short learning curve anytime you learn something new. So I’ll teach you how to master all the ins and outs of Elementor to save you hours of Googling, YouTubing, and headbanging your keyboard. Give yourself 60 minutes, and you’ll have so much fun that you’ll be ready to create a website for everyone you know. (You get a website, you get a website, and you get a website!)

There is SO much amazing free information on YouTube! I’ve dedicated a good portion of my career to providing as much transformative, free content on the internet as possible. And yet…it’s still limiting. 

There’s only so much you can teach or learn in 15 minutes.

And no matter how many 15-minute videos you watch back to back, it’s almost impossible to put together an entire framework.

PWL isn’t just a collection of tips and tricks; it’s the full blueprint, your A-Z guide. It fills in the blanks YouTube leaves, so you’re not just launching a site but launching a profitable marketing cornerstone for your business. 

With PWL, you’ll have access to a comprehensive process. A proven formula for persuasive copy, service business site strategy, optimized design, and a simple tech build-out. 

Even if you were able to find the exact answers to the tech questions you had on the internet (and most of us can’t), it would still leave you with giant knowledge gaps for the strategy. 

And if you don’t have the strategy, you don’t have the right message. And if you don’t have the right message…you don’t have the clients.

PWL is designed to take you through the process from start to launch in 30 days. However, you have complete control over your time, pace, and capacity. It’s not a race, and there’s no stopwatch. You have to set the pace and plan that’s right for you.

I recommend setting aside 5-7 hours per module. If you can dedicate 1-2 hours a day, you could have your site live in 4 weeks or less. (Some ambitious students have their profitable sites live after just 2 hyper-focused weekends, but I’ll always encourage you to go at your own pace.)

Inside, you’ll find project plans and support resources to help you manage your time, check off tasks, and keep your project on track. You’ll also have live weekly Q&A office hours to help you work through any hang-ups and move towards your goal.

And you’ll get three months in the private PWL Facebook community and Wes Bot AI chatbot to support you as you work to get your site up and running and long after.

But no matter how long it takes, you have lifetime access to the course and all future upgrades as technology changes. You’ll never lose your investment, so no matter what’s going on in your life, you’ll have the information you need to take control of your marketing and build out the profitable site your brand needs.

Short answer: No. Long answer: Nope.

The most important part of your website will be your message, your copy, and your strategy. And you can plug that into any platform in the world. Three out of the four modules focus on helping you write and design the site that will connect the most with your ideal client. If you’re going to venture beyond WordPress, you won’t get the same step-by-step instructions in Step 4, but if you know how to use the other platform, you just have to recreate what you see me doing in the videos. The tutorials will still help you with your layout and design in your web builder, but the buttons will likely be a little bit different.

Glad you asked! Investing in PWL gives you everything you need to know exactly how to strategically write, design, build, and launch your profitable website. And it comes with a few extra bonus perks like professionally designed site templates, a free branding kit, 90 days access to free coaching, community, chatbot support, and exclusive discounts to multiple platforms and software you will likely need for your website and business.

But there’s always a cost associated with owning a website. You’ll likely need to add on:

  • A hosting plan
  • The Elementor Pro plugin
  • Stock images
  • And if you want to jazz up your lead magnet, I have some tips to keep it affordable for you.


All-in, your additional costs should be less than $200.

Patti Sampson

Real Estate Consultant


“My only concern signing up was wondering when I’d have the time to do it. But when I finally sat down and started working on it, it was up and running within a few days.”

Tyler Reynecke

Website Developer


“Literally the first website I used Wes’ equation on, I’m already getting more traffic on that website and higher conversion rates than any website that I’ve done before. That’s results I’ve never seen in my life as a web developer of seven years.”

So…Is The Profitable Website Launchpad right for you?

Good Q!

The Profitable Website Launchpad isn’t for everyone. And I don’t want you spending your valuable time, money, and effort building your own website if it isn’t the absolute best choice for you and your business. So, let’s make sure PWL is 100% right for you before you jump in. 

PWL is a PERFECT fit for you if:

You're a service business owner...

You're a service business owner...

Who’s ready to stop the day-in, day-out boots-on-the-ground hustle and content creation madness and finally have an automated marketing system for driving traffic, capturing leads, and increasing sales.

Marketing for service businesses is completely different from marketing for ecomm, online courses, affiliate marketing, or any other type of business. it’s about building trust, not just transactions. If you’re a local service provider, that might mean having you in their home to organize their playroom, replace their windows, or clean their gutters. If you’re an online service provider, that might mean being vulnerable enough to hire you as their nutritional coach, parenting coach, copywriter, or therapist. 

Your customers goes through a different buying process than someone grabbing the latest viral cleaning product on Amazon.

And that’s good news because there is a proven and perfected process for coaching your customer through a buying decision on your website. PWL arms you with the tools to answer your client’s calls for help, wrapped up in a website that works as hard as you do.

PWL is a PERFECT fit for you if:

You’re not afraid of a little elbow grease…

You’re not afraid of a little elbow grease…

But you are tired of doing the DIY dance only to end up down a YouTube rabbit hole with more questions than answers. Creating your website yourself not only saves you thousands of your hard-earned dollars but it allows you to maintain control of your marketing now and in the future. 

The only problem with doing it yourself is…you have to do it yourself. 

Unless you have The Profitable Website Launchpad. 

Because when you create your site alongside the bite-sized training, with an average watch time of around 10 minutes, simple worksheets, templates, and coaching support for when you get stuck… 

You eliminate all of the guesswork, overwhelm, and confusion so you can create and launch your site in 30 days.

PWL is a PERFECT fit for you if:

"Get it right, get it tight" is your mantra...

"Get it right, get it tight" is your mantra...

Even if this is your second (or third) site. Whether you’re transitioning from word-of-mouth to a more digital presence or you’re beefing up your online marketing, you know your site is a make-or-break marketing tool. 

PWL lays out the blueprint to captivate the right crowd and transform them into your clientele. And walks you through the simple (but not always intuitive) process of building your site and getting it out into the world. You’ll have everything you need to take proven formulas for buyer psychology, persuasive copy, and conversion-optimized design and customize them for your unique clients, offers, and business.


The Profitable Website Launchpad may NOT be the best fit for you if:

PWL’s genius lies in its focus on service businesses and their unique needs. These formulas and frameworks work for both in-person and online service businesses but aren’t necessarily meant to convert buyers for digital or physical products at scale. So, while you could use Step 3 to set up and create a lead magnet and Step 4 to efficiently and effortlessly build out your website, Steps 1 & 2 wouldn’t apply to you. This might not be the best use of your investment.

The Profitable Website Launchpad was designed to help you create your website in 30 days if you spent about 1-2 hours a day Monday-Friday

over four weeks. Some students take 6-8 weeks and some power through it in 2. There is no pressure and no timeline. PWL is meant to serve your life and your business where you are, not the other way around. 

But it will require you to invest a small amount of time over a few weeks or even a month or two. If you truly do not have that time available and you can invest in a copywriter and designer, then that route might be a better fit for you. 

However, if you’re simply worried about time and project management, we’ve created specific resources inside PWL to help you stay focused, stay motivated, and stay on track as you work towards getting your site launched and live.

What kind of site can you create?

The possibilities are endless.

“We had a bounce rate of around 75-78% before. It’s now below 20%. It’s a solid bucket now.”

Jason Smith

Stock Trading Coach


“It was kind of magic to watch because you fill out this form of your customer, and then in the next part, they all just come together magically, and you’ve got website copy that’s very strong and concise and good.”

Heathcote Ruthven


Nothing’s left out where it’s literally like, ‘Do this, now do this, now do this.‘ So him showing you step by step, that is the Ace. Now I get it.”

Bobby Krull

Landscape Designer


“My only concern signing up was wondering when I’d have the time to do it. But when I finally sat down and started working on it, it was up and running within a few days.

Patti Sampson

Real Estate Consultant


“My website’s sexy. And it operates on its own so people can book through the website.

And because it was up there, I booked a client on the unfinished website in the middle of me doing all of this.”

Marvin Avila

Audition Tape Producer


“It started by 50 people looking