Enrollment Opening September 2025

The Profitable Website Launchpad

Everything you need to create a strategic website that generates leads, converts clients, and drives revenue without the tech disasters, “what do I write?” blank page meltdown, or $$$ investment…

Be the first to know when it’s go-time, by joining the VIP waitlist. You’ll  be notified as soon as the doors open so you can get in ahead of the crowd!

So far the The Launchpad has helped 3703 service business owners automate client generation with their website.

“What I like about it is that it was always one actionable step per module so that you could quickly work through it. And you were understanding you were building your knowledge very quickly. What he taught us about the content and the layout made perfect sense to me when you're trying to speak to your ideal client. I have worked with other copywriters. And I have never seen the value before. He does such a good job when it comes to applying the process of copywriting.”

Linda Barutha

SEO Expert & Online Visibility Strategist

Rated 5 out of 5

”My site is now on page 1 of Google and my conversion rate has gone up because my messaging to my ideal client is resonating with them and it feels awesome.”

Mark
Rated 5 out of 5

”I feel more confident about sending people to my website!”

Sarrah Chapman
Rated 5 out of 5

”I have a much more professional and custom website that I’m proud of.”

Steven Knott
Rated 5 out of 5

”I now get calls booked via the website and they’re quality calls not time wasters.”

Dorian West

The Profitable Website Launchpad is your secret weapon to a website that works as hard as you do.

Wanna know what's inside?

Here’s what you’re going to accomplish…

Step 1:

Clarify your message

Stop guessing what your dream clients want to hear. In this step, you’ll gain total clarity on how to communicate your value in a way that magnetically attracts your ideal customers.

  • Use powerful AI research to uncover your perfect client's deepest desires & most painful problems
  • Pinpoint the unique superpowers that set you apart
  • Articulate an irresistible offer they can't say no to

Step 2:

Craft copy that converts

Think you need to be a master wordsmith to write high-converting copy? Think again. Even if you don’t consider yourself a writer, this step makes it easy to create authentic, compelling words that sell.

  • Follow my proven, fill-in-the-blank copywriting frameworks, and let my personally-trained AI-powered writing assistant do all the work for you.
  • Learn to infuse your unique voice & personality into every word
  • Discover the secret structure of high-converting pages (Home, About, Services, and more)

Step 3:

Automate Your Lead Generation

Ready to turn your website into a tireless sales machine? This step shows you how to attract, nurture, and convert leads into paying clients…on autopilot.

  • Choose the perfect lead magnet to reel in your ideal customers
  • Harness the power of email marketing to build know-like-trust
  • Set up the system that will grow your list and make sales while you sleep

Step 4:

It’s time to build!

Tech have you feeling stuck? Not anymore. Watch over my shoulder as I demystify every detail of getting your new site live:

You’ll have bite-size straightforward tutorials to:

  • Set up your domain & hosting (without pulling your hair out)
  • Drag & drop your way to a stunning site with my easy-to-customize templates
  • Optimize for SEO, speed, and an oh-so-smooth user experience

By the end of this module, you’ll have walked, one video at a time, through every last stress-free detail needed to design, build, and create your client-converting, profit-generating website. 

You’ll have a brand new site live and out in the wild, bringing in leads, landing clients, impressing your friends, and leaving the competition asking, “Who did they hire???”

Support, Coaching & Community

But even with powerful strategies, clear-cut tutorials, and simple action steps, sometimes you just need to phone a friend (or an expert). That’s why every single PWL student gets three months of access to expert support, live Q&A sessions, and an exclusive community. So you never feel stuck as you write and create your site. And you can continue to track, optimize, and update long after launch day.

When you join PWL, you get instant access to:

01.

LIVE Weekly Q&A
with Wes

Stuck on a headline, wondering which lead magnet will work best, or need a second pair of eyes on your new homepage? Bring it all to our weekly live Q&A. I’ll be there to give you personalized feedback and keep you moving toward the finish line. (90 day access that begins when you’re ready.)

02.

PWL Private
Facebook Community

Between coaching calls, tap into the collective wisdom of the PWL community. This exclusive group of fellow service business owners is your go-to spot for brainstorming, troubleshooting, and celebrating your wins. Trust me, they’ve got answers to questions you didn’t even know you had. (lifetime access)

03.

'Wes-Bot' AI Assistant

Meet your new 24/7 sidekick! This Launchpad-trained AI brainstorming and writing assistant is an expert in all the course material and common student questions. Got a head-scratcher at 2AM? Wes-Bot is ready to jump in with a personalized answer, so you can keep the momentum going. (lifetime access)

“We made a huge, huge change online and in our marketing in the last year [after taking PWL.] Those that are coming through are signing up. They’re so much more qualified.

And that's what we wanted. So that for us was a huge shift.

We didn't know if we could be successful in this avenue, but it's absolutely working for us. We're just kind of like, almost like shocked by it.”

Lisa Alberta

Gym Marketing Manager

Plus all these extra trainings & resources!

Inside The Profitable Website Launchpad, you’ll have everything you need to create a beautiful, effective, and profitable site for your business as you work through the course in real-time. 

But I want to give you the boost you need to get your site into the world faster with as many eyes on it as possible. So I’m also giving you a few more resources to help you as you take back control and bring your brand into its next chapter.

TurboTraffic
Mini-Course

TurboTraffic
Mini-Course

You’ve created a website that’s perfectly  primed to convert. Now it’s time to pour fuel on the fire and get that site in front of as many eager eyeballs as possible. But with so many traffic strategies out there, it’s easy to get stuck in analysis paralysis.

In this mini-course, we’ll cut through the noise and zero in on the traffic sources that make sense for YOUR business. You’ll learn:

  • The pros and cons of SEO, PPC, social media ads, and more
  • How to avoid the costly "spray and pray" approach to traffic
  • My step-by-step system for choosing the right traffic mix for your biz

By the end, you’ll have a clear roadmap for driving high-quality leads to your shiny new site, without blowing your budget or spinning your wheels.

Pro Site Branding Makeover Kit

Pro Site Branding Makeover Kit

Your website should be a 24/7 salesperson, but if it looks like it’s straight outta 1999, it’s not gonna close the deal.

This bonus is your ticket to a site that looks as pro as the services you offer.

We’ll cover:

  • Choosing drool-worthy images that sell
  • Fonts & colors that make your message pop
  • DIY logo design secrets (no design degree required)

The PWL Fast-Track Launch Planner

The PWL Fast-Track Launch Planner

Overworked? Constantly juggling client calls and late-night to-do lists? This bonus is your shortcut to stress-free progress! This planner lays out your path to launch in bite-sized chunks, so you always know what to do (and when to do it).

  • Daily Action Steps: Short, focused tasks that move you toward a live, high-converting site—without disrupting your busy schedule.
  • Progress Trackers & Checklists: Keep tabs on every step so nothing slips through the cracks and you never wonder, “Am I doing this right?”
  • Built-In Productivity Hacks: Proven ways to fit website building into the cracks of your day, so you can see real results without sacrificing client work.

With the Fast-Track Launch Planner, you’ll have a clear roadmap for getting your site live—on time, on track, and without the 2am meltdowns.

“We trusted [all his] recommendations. We switched everything over to what he talked about. It was much easier. It was much smoother. And on a random Wednesday night, we sold one of the largest projects we've ever sold to a really high-end client.

The customer was like “yeah, I'm super happy with your company. Super happy with what I see on the website. This is exactly what I want.” Boom, fully remote, never even met the person or shook their hand. It was one of the biggest projects we've ever done. It was over six figures”

Collin Winfrey

Exterior Contractor

Nicole van der Westhuizen

Domestic Staffing Agency Owner

Rated 5 out of 5

“It started by 50 people looking per month at the website, now it’s close to a thousand. It’s not just a website, but a website people don’t go past—they stay on.”

Steve Hassall

Landscaper

Rated 5 out of 5

“It’s the first time in multiple tries… Wix, Squarespace, WordPress, etc., that I’ve actually been able to put a website together. It’s so easy to follow even a novice can figure it out.”

Got some Qs? I got As!

Jerome McCuin

Shipping Provider

Rated 5 out of 5

“Life is already going smoother with the new website and I can see the quote requests flowing through to my team. Even I am surprised at what came from my own fingers thanks to good guidance. Plus I saved a ton of back and forth with a designer.

Thanks for making such an honest, straightforward, no-nonsense program.”

Gilbert Russell

Retail Consultant

Rated 5 out of 5

“What you’ve built here is just brilliant. It only took me two really focused days to create all the content and then build the site out. It’s so easy to get overwhelmed with something like this, but it was all so smooth.

What I have now is worth way more than what I paid for the program, I really want to thank you for creating it.”

Jon Moraglia

Drone Photographer

Rated 5 out of 5

“I found Wes on youtube and looked into his paid course. Let me tell you, I was so skeptical lol. But… what I have learned in this course over the last month is WAY MORE than I have EVER learned over the last 18 months of miscellaneous research and my entrepreneurship/marketing class.

EVERY part of my business has changed. The course opened up so many other doors that were not even talked about.”

Patti Sampson

Real Estate Consultant

Rated 5 out of 5

“My only concern signing up was wondering when I’d have the time to do it. But when I finally sat down and started working on it, it was up and running within a few days.”

Tyler Reynecke

Website Developer

Rated 5 out of 5

“Literally the first website I used Wes’ equation on, I’m already getting more traffic on that website and higher conversion rates than any website that I’ve done before. That’s results I’ve never seen in my life as a web developer of seven years.”

Ana Vasquez

Amazon PPC Specialist

Rated 5 out of 5

“Thanks Wes for the well-made course and weekly untiring support. Made this website mine and work for my own industry and service. Couldn’t have done this in less than a week without your help.”

Travis Rivera

Vocal Coach

Rated 5 out of 5

“Thank you for this awesome program. I am enjoying your friendly step by step process and I am blown away at the content I am writing.

Definitely couldn’t have done this without this program.”

Christian Zeuch

Video Game Creator

Rated 5 out of 5

“I must say… Your templates, Elementor Pro itself, the way you teach the stuff? It’s amazing. I revamped my website over the weekend.

Tks a lot for putting out something that makes it SO easy to come up with a compelling website!!“

So…Is The Profitable Website Launchpad right for you?

Good Q!

The Profitable Website Launchpad isn’t for everyone. And I don’t want you spending your valuable time, money, and effort building your own website if it isn’t the absolute best choice for you and your business. So, let’s make sure PWL is 100% right for you before you jump in. 

PWL is a PERFECT fit for you if:

You're a service business owner...

You're a service business owner...

Who’s ready to stop the day-in, day-out boots-on-the-ground hustle and content creation madness and finally have an automated marketing system for driving traffic, capturing leads, and increasing sales.

Marketing for service businesses is completely different from marketing for ecomm, online courses, affiliate marketing, or any other type of business. it’s about building trust, not just transactions. If you’re a local service provider, that might mean having you in their home to organize their playroom, replace their windows, or clean their gutters. If you’re an online service provider, that might mean being vulnerable enough to hire you as their nutritional coach, parenting coach, copywriter, or therapist. 

Your customers goes through a different buying process than someone grabbing the latest viral cleaning product on Amazon.

And that’s good news because there is a proven and perfected process for coaching your customer through a buying decision on your website. PWL arms you with the tools to answer your client’s calls for help, wrapped up in a website that works as hard as you do.

PWL is a PERFECT fit for you if:

You’re not afraid of a little elbow grease…

You’re not afraid of a little elbow grease…

But you are tired of doing the DIY dance only to end up down a YouTube rabbit hole with more questions than answers. Creating your website yourself not only saves you thousands of your hard-earned dollars but it allows you to maintain control of your marketing now and in the future. 

The only problem with doing it yourself is…you have to do it yourself. 

Unless you have The Profitable Website Launchpad. 

Because when you create your site alongside the bite-sized training, with an average watch time of around 10 minutes, simple worksheets, templates, AI-assistance and coaching support for when you get stuck… 

You eliminate all of the guesswork, overwhelm, and confusion so you can create and launch your site in less than 30 days.

PWL is a PERFECT fit for you if:

"Get it right, get it tight" is your mantra...

"Get it right, get it tight" is your mantra...

Even if this is your second (or third) site. Whether you’re transitioning from word-of-mouth to a more digital presence or you’re beefing up your online marketing, you know your site is a make-or-break marketing tool. 

PWL lays out the blueprint to captivate the right crowd and transform them into your clientele. And walks you through the simple (but not always intuitive) process of building your site and getting it out into the world. You’ll have everything you need to take proven formulas for buyer psychology, persuasive copy, and conversion-optimized design and customize them for your unique clients, offers, and business.

However…

The Profitable Website Launchpad may NOT be the best fit for you if:

  • You have an ecomm or online course business…

PWL’s genius lies in its focus on service businesses and their unique needs. These formulas and frameworks work for both in-person and online service businesses but aren’t necessarily meant to convert buyers for digital or physical products at scale. So, while you could use Step 3 to set up and create a lead magnet and Step 4 to efficiently and effortlessly build out your website, Steps 1 & 2 wouldn’t apply to you. This might not be the best use of your investment.

  • You don’t have any, and I mean any, time available to work on your website…

The Profitable Website Launchpad was designed to help you create your website in 30 days if you spent about 1-2 hours a day Monday-Friday over four weeks. Some students take 6-8 weeks and some power through it in 2. There is no pressure and no timeline. PWL is meant to serve your life and your business where you are, not the other way around. 

But it will require you to invest a small amount of time over a few weeks or even a month or two. If you truly do not have that time available and you can invest in a copywriter and designer, then that route might be a better fit for you. 

However, if you’re simply worried about time and project management, we’ve created specific resources inside PWL to help you stay focused, stay motivated, and stay on track as you work towards getting your site launched and live.

What kind of site can you create?

The possibilities are endless.

Christine Neumann

Forensic Genealogist

Rated 5 out of 5

“My initial website did nothing. There were a couple of clients that I got, and they kept asking questions. And I was like, it’s all on the website, why are you asking me? And I knew they had seen the website. I realized if it was all there and they had to ask me again then maybe it wasn’t so great… 

And now [with my new site], so many people book the consultation online and they’ve never talked to me before.

When they call me, I don’t have to really sell to them at all. They’re like, when can you do this, and what do you need from me to have you get started?”

Marvin Avila

Audition Reel Producer

Rated 5 out of 5

“My website is sexy, and I’m actually legitimately proud to show it to people. It makes me feel like the stuff that I’ve been showing them in the past was just absolute garbage. This is so streamlined, succinct, professional, and crisp-looking. And it makes sense. From top to bottom, it makes complete sense why things are laid out the way they are. So it’s a beautiful website. I’m really proud of it.

So apart from being like beautiful, it actually gets results and gets clients.”

“We had a bounce rate of around 75-78% before. It’s now below 20%. It’s a solid bucket now.”

Jason Smith

Stock Trading Coach

Rated 5 out of 5

“It was kind of magic to watch because you fill out this form of your customer, and then in the next part, they all just come together magically, and you’ve got website copy that’s very strong and concise and good.”

Heathcote Ruthven

Rated 5 out of 5

“Nothing’s left out where it’s literally like, ‘Do this, now do this, now do this.‘ So him showing you step by step, that is the Ace. Now I get it.”

Bobby Krull

Landscape Designer

Rated 5 out of 5

“My only concern signing up was wondering when I’d have the time to do it. But when I finally sat down and started working on it, it was up and running within a few days.”

Patti Sampson

Real Estate Consultant

Rated 5 out of 5

“My website’s sexy. And it operates on its own so people can book through the website.

And because it was up there, I booked a client on the unfinished website in the middle of me doing all of this.”

Marvin Avila

Audition Tape Producer

Rated 5 out of 5

“It started by 50 people looking per month at the website. Now it’s close to a thousand. It’s not just a website, but a website that people don’t go past — they stay on.”

Nicole van der Westhuizen

Domestic Staffing Agency Owner

Rated 5 out of 5

“It’s the first time in multiple tries … Wix, Squarespace, WordPress, etc. that I’ve actually been able to put a website together. It’s so easy to follow, even a novice can figure it out.”

Steve Hassall

Landscaper

Rated 5 out of 5

“The steps that Wes takes you through were really simple to follow, and made perfect sense for my business. I can’t imagine a situation where they wouldn’t have.”

Liz Barnett

Motivational Coach

Rated 5 out of 5

“I freed up my time by using this web asset (my website) as leverage. The course Wes has put out has revolutionized this component of my business.”

Aaron Attwell

Digital Agency Owner

Rated 5 out of 5

If you’ve read this far, you owe it to yourself (and the future of your business) to answer these questions:

What would your life look like if your next 10 clients came in through your website, already sold on your service, and ready to hand you their credit card…without you having to pound the pavement networking, spend hundreds (or thousands) in ads, or hustle just to pump out content?

How would it feel to finally be crystal clear on the exact message your ideal clients needed to hear to know, without a doubt, that you are the solution to their problem…and to consistently use that message in all of your marketing to bring in the right leads every time?

How much time would you gain if you could stop struggling with tech, frozen in content paralysis, endlessly Googling “how to create a website that will make me money????”…and just simply have the exact blueprint you need to get a profitable site launched, live, and selling your service?

What would be possible if you finally had a traffic-generating machine working for your business around the clock while you focused on optimizing your service, your systems, and your brand to the level of quality you know your clients deserve?

That’s exactly what your profitable website allows you to do.

Are you ready?