Get the system that doesn’t require any expensive equipment, becoming a full-time content creator, or having to go viral (ever.)
And do it all without hiring a production team, becoming an influencer, or learning the dance du jour (because flossing is hard ← the dance, not the dental care)
But you can’t get out there and just “do YouTube” because it’s different for service providers:
Ya see, most information on ye’ ol internet teaching you how to grow your YouTube channel *will* teach you everything you need to know…
If you want to become a full-time YouTuber, cashing in on sponsored content and collecting pennies from AdSense clicks.
But most of us just want to take care of business (preferably in 30 hrs/week or less), give our clients top-notch service, and clock out to snuggle our partner, pet, or pillow.
(^ or D) all of the above.
Starting and growing on YT is simpler and more affordable than you think.
If you know one thing about your clients, it’s that people work with people they trust. Over-produced content is a thing of the past. When it comes to YouTube, your clients want to see the real you. They don’t care about your lighting setup, how much your camera costs, or whether you’re filming in a big house or a closet.
They care about finding the information they need from someone they like and want to work with.
And you can do that with an iPhone 12 and a Dollar Tree tripod.
these were shot on iphone
with just natural light
You don’t need endless hours to create impactful videos. And “quality” is not synonymous with “heavily produced.” When you’re using long-form video to generate leads and clients, you’ll need to do things a bit differently than an entertainment channel because your goals are different. If your videos look like MrBeasts’, you’re doing something wrong.
With the right process and intentional strategy, you can batch-produce content, streamline your workflow, and maintain high-quality standards without sacrificing time. With a strategy specifically for service providers, you can establish YT as your primary sales and marketing tool while repurposing your content to any other essential platform for your business. A streamlined workflow makes you more efficient and effective, allowing you to create higher-quality content with less effort.
Anytime you put yourself out on the internet, you open yourself up to the possibility of criticism. Trolls are gonna troll. It’s in their name.
But the people with the most success on YouTube are not the ones who most closely resemble a Kardashian, the ones with the biggest personalities, the loudest voices, or the funniest jokes.
The people who succeed are the ones who can show up genuinely and confidently. Plain and simple.
Your unique personality and expertise are your greatest assets on YouTube. And it can take a while to find your groove. Making long-form content for your business is a skill you need to develop, but the good news is when you first get started, no one’s watching.
You’ve just got to take a deep breath, sit down and hit record. And when you’re surrounded by a community of other small business owners all using this powerful marketing tool to grow their business, it’s a little easier to do it scared.
If we haven’t met yet…
In 2018, my web services business was struggling to find good clients with decent budgets. So I decided to up my SEO game with YouTube. At first, it was just an experiment – posting my top 5 FAQs and running on intuition and analytics.
What began as trial and error soon evolved into a game-changing strategy. As clients started flowing in from YouTube, I reverse-engineered my approach, developing a plug-n-play script formula and system that consistently converted viewers into clients.
Fast forward to today:
My actual channel numbers
this past year
Introducing for the first time ever…
The only course that helps service businesses leverage YouTube as their primary marketing strategy to generate quality leads who are dying to work with you…
Without paying for ads, following the never-ending trend cycle, or posting everywhere just to stay in the game
Youtube to Clients Academy makes your workflows so much easier and faster and more efficient… This is the course for you.
A.I. Consultant
No more stressing about expensive equipment or small spaces. You’ll have specific gear recommendations, whether your budget is $20 or $2000, so you can get started exactly where you are. I’ll show you how to set up a high-quality, pro-looking space no matter how much room you do (or don’t) have available. YouTube isn’t a fancy (wo)man’s game. The awards just go to the ones who start.
It’s no secret that long-form video takes a bit of work, but with this process, it will be your most effective and efficient work. You’ll learn how to batch a month’s worth of video content in just 5 days without hiring a marketing team, editing until 1 am, or pushing off your other responsibilities—all while creating genuine (and profitable) connections and an ROI no other channels can touch.
No more analysis paralysis, option overwhelm, or hesitation station. If you’re wondering where to start, this is it. By the end of this course, you will have your first 5 videos, tailored to your exact target audience, scripted, recorded, edited, optimized, and live— already gaining views, reach, clicks, and clients. You can’t get to your first 100 videos without your first 5, and this is the crucial content you need to film first.
With a clear vision of who you’re speaking to, what draws them in and drives them to click, and what they need to hear—paired with top-tier YouTube strategy for service providers, innovative AI workflows, and the support of likeminded small business owners—you’ll have everything you need to stay lightyears ahead of the industry and confidently establish a strategy that works.
Before ✨lights, camera, action✨, we’ll dive into understanding your audience and creating content that hooks them. You’ll learn the crucial difference between searchability and discoverability, and why you (yes, YOU) need to be the face of your channel. Get ready to build a rock-solid foundation for YouTube success!
Learn how to set up a professional, client-attracting YouTube channel. We’ll cover choosing the right channel name, creating conversion-optimized graphics, and navigating YouTube’s backend. You’ll also learn how to set up essential features like channel trailers, playlists, and optimal default settings to streamline your workflow and maximize lead generation from each upload.
Discover the most efficient way to create high-quality, strategic content consistently. Learn when to focus on quantity vs. quality, how to leverage AI tools for brainstorming and editing, and master a batching schedule to produce 4-5 videos in one week each month. We’ll cover creating manageable content calendars and staying consistent for long-term results.
Master the process that sets your videos up for success. Learn to choose engaging topics and package them effectively with eye-catching thumbnails and clickable titles. You’ll create a seamless content calendar, streamline your pre-production workflow, and avoid common mistakes that derail most YouTubers. By the end, you’ll have everything prepped for your first 5 videos.
Learn the art of crafting engaging, high-converting scripts that keep viewers hooked. Master the Perfect Script Formula for service providers, using AI prompts and tools to streamline your process. You’ll discover how to deliver value consistently, avoid common scripting pitfalls, and incorporate storytelling techniques. By the end, you’ll have a repeatable method for creating compelling scripts that showcase your expertise.
Prepare to shine on camera with confidence! Learn essential gear recommendations for various budgets, from smartphone setups to more advanced equipment. Discover how to create a professional-looking background affordably, master lighting techniques, and boost your on-camera charisma. You’ll also learn efficient filming strategies and gain insights from successful channels that started with minimal equipment.
Annnnnnnnnd Action! 🎬 Let’s dive into the practicalities of recording your first five videos. Learn what B-roll is and when to use it, how to plan and incorporate supplementary footage, and techniques for handling on-camera mistakes smoothly. This module will equip you with strategies to confidently record engaging content, even if you’re feeling nervous or unprepared. You’ll be ready to hit record and create impactful videos that resonate with your audience.
Transform your raw footage into polished, client-attracting content efficiently. Learn how to outsource editing on a budget for a professional look, or master a simple AI-based editing program to dramatically reduce your workload. Discover how to add simple, impactful graphics and effects, and optimize your video’s SEO for better discoverability. And in the end, I’ll show you how to upload and schedule your videos, one month at a time.
While you don’t need to tackle this right away, understanding YouTube analytics is a game-changer when you’re ready. Discover how to leverage these powerful tools to refine your content strategy. Learn to interpret key metrics like watch time and audience retention, and how they impact visibility. Master data-driven thumbnail and title creation. Understand real-time stats to gauge early video success. You’ll gain powerful insights to continuously improve your content and accelerate audience growth.
Build on your momentum with strategies for long-term success. Create a flexible 6-month content strategy and learn to optimize your “YouTube to Clients Bridge,” making it seamless for viewers to become paying clients. Discover advanced video strategies to supercharge your channel’s growth once you’ve established your foundation.
You’ll leave with a clear long-term roadmap for sustained growth and client acquisition.
… to script, record, edit, and post your first 5 videos in three weeks or less, create your client-attracting marketing strategy for your first 6 months, and establish a measurable 12-month YT growth plan you can repeat year after year.
So that you have a straightforward process to build a sustainable, effective strategy to post consistently—every single week.
But sometimes, you just need to ask an expert when you’re stuck defining your ideal audience or hashing out your next video topic.
And you might want to phone a friend when you’re struggling with your confidence, need equipment recommendations, or just want someone else to watch your first video before you hit “Live” for the first time.
And that’s why when you join YouTube to Clients Academy, you’ll also have exclusive access to…
Because this course isn’t *just* step-by-step training & resources. I want you to have all the support you need to start and sustain your channel with confidence.
90-day access to small group Q&A coaching calls with Wes to get custom answers to your questions, solutions to your challenges, and keep the creativity flowing and your project on track so you can get your first 5 videos created and posted with the help of a YouTube expert.
Unlimited ongoing access to the exclusive YTCA Facebook group for peer support, encouragement, ideas, and relevant news.
Unlimited 24/7 access to my personally trained Wesbot AI Assistant so you can get answers to all your YTCA questions no matter when you have them. You can use WesBOT to brainstorm ideas, troubleshoot problems, clarify course content, or get advice between Q&A sessions.
If there’s one thing your video needs to succeed, it’s you. But if there’s two things your video needs to succeed, it’s a good hook. Your hook is *the* thing that grabs your viewers and reels them in. It’s the difference between a 2-second and a 10-minute watch time. And the good news is, it’s not magic.
There’s a science and an art to a good hook. So, I’m giving you 50 proven attention-grabbing hooks you can plug into your video to capture and compel your viewers immediately. I’ll break down exactly why they worked and how you can adapt them to your content and steal the strategy for above-average retention rates. With this swipe file, you’ll hit record confidently every time, knowing you have a winner on the first take.
I’ve compiled every single ChatGPT prompt used in the entire program to help you with everything from ideation, to your final shooting scripts, to Youtube descriptions & more.
No more guesswork. No wasted hours. Just plug-and-play prompts that turn ideas into compelling videos.
This isn’t about replacing your creativity. It’s about amplifying it. With these prompts, you’ll create more, faster, while staying true to your brand. Get ready to transform your YouTube game and attract the leads your business needs.
You’ll get the professionally designed, customizable thumbnail and banner graphics you need to get started and a tutorial on how to customize them. So you can create high-converting graphics for your channel and videos without spending hours in Canva. These templates will help you automatically increase click-through rates and start your channel strong, driving more views and engagement.
I’m a firm believer that you don’t have to be everywhere, but this repurposing guide will show you exactly how to take the right pieces of your weekly YT content and intentionally spread it out between your other chosen channels for a cohesive, streamlined, and simplified content plan. Allowing you to create once and post as much as you like—so you can stop panic filming reels or learning TikTok choreography at the end of a long work day.
Level up your video aesthetics without breaking the bank. This guide shows you 10 clever ways to transform any space into a stunning backdrop. From simple tweaks to creative hacks, you’ll find affordable solutions for every style. Complete with buying links, it’s your shortcut to pro-looking videos. Perfect for overachievers who want that extra visual punch – because sometimes, a little effort goes a long way.
Once you’ve mastered your monthly process and established a steadily growing channel, you’re ready for next-level strategies. This guide simplifies the most effective advanced monetization strategies beyond ads, such as digital products, memberships, and consulting services, so you can sustainably scale beyond 1:1 services to align with your values, visions, and goals.
“Wes — I’ve worked with a LOT of course creators and you are truly a top-tier educator. Most of us service biz owners never start on Youtube (even though we know we should,) thanks to procrastination, perfectionism, and that feeling of “I’m just not ready…”
Your course fixes all that.
The way you break everything down makes YouTube so approachable, and what you’ve created really sets us up to bust right through the scary parts and make it happen.“
Copywriter
Copywriter
YouTube to Clients Academy helps you create your first 5 videos and launch (or re-launch) your channel in 3 weeks or less. If, after enrolling, you feel the step-by-step training, resources, and coaching & community support don’t provide everything you need to create a sustainable, strategic, client-generating channel…
I’ll refund 100% of your investment, no questions asked.
Not sure how YTCA will fit into your (super) busy schedule? By dedicating just an hour or 2 a day, here’s what perfecting your process could look like:
YouTube is still booming, and there’s a niche waiting just for you. I’ll show you how to stand out and grab your piece of the pie with up-to-date strategies.
Service providers still make up a small portion of all YouTube creators on the platform. And there’s a massive gap between content created by service providers and helpful, bingeable content that gets conversions. Most service providers fall into the common pitfalls of rookie tech mistakes, giving up too early, speaking only to their competitors, or posting without a strategy.
Leaving a wide open gap in the market for you to swoop in and lead the way in your industry.
With the help of new AI tools to streamline the process and the growing success of video marketing, you’ll have all the benefits of an early adopter.
You’re not alone. With everything it takes to keep your business afloat day in and day out, most small business owners are pressed for time. This course is packed with time-saving hacks specifically to help you develop an efficient process that you can consistently repeat month after month to maintain a sustainable workflow within your work schedule. This strategy focuses on giving you time back by making YT your primary marketing and sales channel, allowing you to eliminate or minimize most other initiatives and maximize your efforts and revenue.
You’ll learn how to batch-produce videos and streamline your workflow with proven AI prompts and processes. You’ll develop a consistent schedule to fit YouTube into your busy schedule without sacrificing quality or sanity while removing unnecessary and ineffective marketing tasks from your plate.
Camera-shy? No worries. Our course has got your back with tips to boost your on-camera confidence. You’ll learn how to present your most genuine self and make your unique personality your biggest asset. Think of it as stage fright therapy, but for YouTube.
Your channel does need to have you representing the face of the company. You will always be more effective than a teammate, a stock photo, or a bot. Whatever your personality—introvert, nerdy, loud, obnoxious, neurodivergent, quiet—your people want to see it! They want to get to know you. There’s no wrong way to show up on video if you’re showing up as yourself.
If you’re going to put the work in, you might as well do it right. But there are hundreds of us in your corner cheering you on.
Fancy gear? Never heard of her. Start with your smartphone. YT to Clients shows you how to make pro-quality videos with what you already have. I’ll give you budget-friendly upgrade options, including the equipment I’ve used for years (it likely doesn’t cost as much as you think).
But the focus is on content, not equipment.
Haters gonna hate. But it happens so much less than you think (if at all!) I’ll teach you how to manage and respond to negative comments in a way that builds your brand and engages your audience. Thick skin isn’t required, but we’ll help you build it.
You’ll find the positivity of our community and the overwhelming noise the revenue coming in the door shouts much louder than the strangers on the other side of the screen.
Think your niche is too crowded? Maybe. But is it crowded on YouTube? Probably not. How many people are doing what you do on the ‘Tube and doing it well? Even if they are, they can’t do it like you do.
Right now, you might be elbowing 53 competitors for those prized Google rankings and fighting for fleeting focus over on IG, but when you go all in on YouTube…
You’re in a market of one, my friend.
With your grasp on your target market combined with your unique voice, brand, and perspective…
You’ll be unstoppable.
Good Q!
YTCA isn’t for everyone. And I don’t want you spending your valuable time, money, and effort going all in on YouTube if it isn’t the absolute best choice for you and your business. Let’s make sure YTCA is 100% right for you before you jump in.
YouTube to Clients Academy is a PERFECT fit for you if:
You understand that in service businesses, trust is everything. YouTube allows you to connect with potential clients on a deeper level, building credibility and authority in your field. It’s not just about making some cash, it’s about creating lasting relationships with clients who value your expertise.
You’re ready to finally have a powerful marketing system for generating leads, building authority, and converting clients.
Whether your lead gen is feast or famine or just famine: Working day in and day out to keep the pipeline full while serving your clients, managing operations, legal, finances, and future planning—all while trying to remember to eat, sleep, and touch grass is unsustainable.
You need a way to automate your leads with guaranteed high-quality, high-converting clients to ease the burden and simplify your business so you can focus on the quality of your service and your life.
You’ve been in the game for a hot minute, and you know a thing or two about your field. It’s time for you to take the mic and start sharing the wealth of knowledge to build some credibility, authority, and expertise. You want to serve your clients by educating them. Move over false information and unqualified influencers. Your people deserve better.
You love a good creative strategy but know that data-based decisions are good decisions. You look towards the future and forecast trends to keep a competitive edge in your industry. You watch your metrics to know what works and what doesn’t, and use your numbers to make your next move.
YT is a backend numbers game (not a vanity metrics game). When you’re looking at the correct KPIs, your audience will tell you precisely what you need to do to grow. From there, you get to take the creative reigns and do what you do best.
If your business already serves a wide audience, then YouTube is the perfect way to expand that reach. With the power of organic growth, you can connect with your ideal clients across the nation or around the globe. YouTube lets you share your message, showcase your personality, and build genuine connections that turn viewers into loyal clients. If you’re ready to amplify your reach and attract more leads than ever, using YT strategically is the best way to finally build a consistent, predictable, and sustainable system for bringing in perfect-fit leads that turn into your highest-paying, most qualified clients.
Whether you’ve got a super niche, local business, or strictly one-on-one, YouTube might just be your secret weapon. Just ask the realtors, therapists, and other niche service providers who’ve become local legends (heck, some even turned into destination brands.)
And for service business owners interested in scaling their business beyond one-on-one work, YouTube is the fastest way to grow an audience—allowing you to diversify income and expand your offerings into consulting, coaching, and even online education.
Whether you’re happy dominating your local scene or ready to take on the nation, YouTube can make it happen.
Whatever your vision for your business, YouTube for Clients Academy will show you how to use YouTube to grow your influence, reach more clients, and elevate your business beyond local boundaries. So you can maximize your potential and discover possibilities you never imagined.
With YouTube, the possibilities are endless, but in YTCA, I’m teaching you how to attract and convert clients for your service business.
Chances are, the revenue potential for one client is significantly higher than the pennies you might make on ads or the months, if not years, it would take to build an audience that would get you the $$$ sponsorships YouTubers brag about.
We like to keep it realistic and straightforward around here. And for service providers, clients are the fastest way to growth and revenue on YT.
YouTube to Clients Academy was designed to help you launch your channel and create your first 5 videos in 3 weeks or less (if you’re starting from scratch). If you already have a channel, you have your equipment and setup ready to go—you could be up and running in a week and a half after working through the course.
If you truly do not have that time available, then this might not be the right time to go all in on YouTube.
However, if you’re simply worried about time and project management—we’ve created specific resources inside YTCA to help you stay focused, stay motivated, and stay on track as you work towards getting your first 5 videos live and establishing a sustainable process to help you post and grow consistently.
Each process step is outlined for you, so there’s no guesswork, hesitation, or “Where do I start?” and “What do I do next?” analysis paralysis.
There are countless examples of local businesses and other niche service providers crushing it on YouTube. These folks have turned their local fame into something much bigger—sometimes becoming destination locations, expanding their reach nationally, or scaling their services into coaching or consulting offers.
Going all in on YouTube can open doors you never imagined. So, if you’re adamant about keeping your audience small and have zero interest in tapping into the massive potential YouTube offers, then YTCA might not be the right fit for you. This course is all about leveraging YouTube to grow your influence, reach more clients, and boost your business beyond your current reach.
A proven sustainable strategy designed for forward-thinking service providers so they can confidently post high-quality, engaging videos week after week.
So if you’re ready to finally become the authority in your industry, build a loyal and engaged community around you and your brand, and drive a steady stream of high-quality leads through educational video content, I invite you to join me inside YouTube to Clients Academy.
I can’t wait to see you inside.
-Wes
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